Eye tracking is a technology that is widely used in research and is increasingly seen in consumer products, such as virtual or augmented reality headsets, and even the iPhone. However, it collects a large amount of information that can be used to learn a lot about user privacy.
The Posted on Privacy and Identity Department. Data for a Better Life: Artificial Intelligence and PrivacyWho cares about it Or, eye measurement in French. Tracking technology The lens is gaining popularity not only for research, but also for virtual or augmented reality, and is of particular interest to advertisers.Are they really Spirit? In any case, they allow a lot to be known about you
Eye tracking tracks the movement of your eyes, so you can control devices with your eyesight and analyze how they’re doing. However, this technology actually captures a lot of information that tells us a lot about you. In accordance with Article, « Contains information about the user’s vital identity, gender, age, ethnicity, weight, personality traits, and consumption habits Emotional status, preparations, fears, sexual interests and preferences. »
As if that weren’t enough, eye movements can also reveal some cognitive impairments, such as (ASD), Attention Deficit Hyperactivity Disorder (ADHD), Hyperactivity Disorder (ADHD), (TOC), les or , Or the .
Gaze movements can be used to get to know you
These conclusions are made possible because eye tracking not only captures the location of the gaze as coordinates. This technology also records , Beside And faster eye movements. It can also detect Pupils, an indication of sexual excitement, drug abuse, fear or even brain damage.Linking missions,
The It can also be recorded whether the eyes are red, dry or watery, and analyzed And the From’ . They can even capture facial expressions and body movements. And skin color and the shape of the eyes and the presence of wrinkles.
Certain characteristics of gaze, such as the speed or path of movements or pupil reaction, are unique to each individual and can be used to define them in the same way as , A biometric technology that analyzes the unique pattern of each individual.. It is enough to use a simple smartphone camera! Additionally, eye tracking naturally opens the way to
Intrusion into privacy
The They are valuable indicators of how one thinks, and they are used in research in recalling memories, problem solving, learning processes, inner thinking, and mental arithmetic. Outlook monitoring in daily tasks allows users to assess the five key personality traits (Your palm), In addition to other features like Anxiety or aggression.
Eye tracking is a lot of developments, especially for , With devices able to anticipate your next actions or animate your avatar more faithfully. However, the privacy risks are significant. The General Data Protection Regulation (GDPR) covers some of this information in Europe, but a new regulatory framework will be needed to protect users from abuse.
What to remember
- Eye tracking, or eye metering, records much more than eye movements.
- Certain eye movements are unique to each individual, such as a fingerprint.
- Movement analysis can learn a lot about an individual’s personality.