At the end of 2020, TikTok announced the start of their collaboration. A way for a social network to make a profile Invasion of social commerce. Like the store on Instagram or Facebook, a file The New York Times Reports indicate that TikTok announced the launch of TikTok Shopping with the help of Shopify.
A boon for Shopify e-commerce merchants
With this new feature, Shopify e-merchants with a TikTok For Business account will be able to add a new “Shopping” tab to their TikTok profile. Thanks to TikTok Shopping, they will be able to sync their product catalogs to create virtual stores on their profile. The functionality is similar to that offered by Instagram and Facebook. Synchronization with Shopify is the big differentiation of the solution offered by TikTok. Enough to encourage e-commerce merchants on Shopify to get started on TikTok.
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The social network is currently testing TikTok Shopping with a small sample of e-merchants in the US, UK and Canada. Since the beginning of the collaboration between the two platforms, Shopify e-commerce merchants are already benefiting from new tools that allow them to create, run and optimize TikTok marketing campaigns directly from the Shopify dashboard. They also have access to new integrations into the TikTok For Business Ad Manager. The trend is towards social commerce and TikTok does not intend to miss it.
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With the launch of TikTok Shopping, the partnership between the two brands goes even further. Kylie Jenner, US reality TV personality, is among the first users of this new service. She will use this functionality with her Kylie Cosmetics brand and will be able to sell her products directly on TikTok. E-merchants located in the United States, Canada, and the United Kingdom can apply to participate in this pilot. Similar to Instagram, products can also be featured in content distributed on TikTok. One click will be enough to find them on TikTok Shopping.
According to Harley Finkelstein, President of Shopify: “Content creators are paving the way for a new kind of entrepreneurship where content, community, and commerce are essential. By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is fueling the creators economy on one of the world’s fastest growing social and entertainment platforms. We are excited to help This new generation of entrepreneurs is reaching out to their audiences in different ways, and with TikTok as a visionary partner.”.
With this feature, TikTok may be looking to challenge the Facebook group. There is still one difference leaning towards Facebook and Instagram: In TikTok Shopping, the consumer is redirected to the merchant’s site on Shopify, to make the payment. In Instagram Shop or Facebook Shop, payment is done locally in the app, transactions are processed by Facebook Pay… It seems more transparent and easier for the end user. The numbers will speak for themselves soon.
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