With Brut, Pinterest wants to give green ideas to its users

(Paris) Pinterest on Wednesday announced a partnership with the online media company Brut, which will deliver content on sustainable development and responsible consumption to its users, using a new format developed by the platform.


France Media

This will include highlighting “positive initiatives by women and men, and sometimes private citizens or public figures, who are agents of change around the world,” identified partners.

This initiative is part of a new content format launched by Pinterest, “Pins of Ideas,” which takes advantage of certain features of “stories” found on other social networks or TikTok videos.

The format, already tested in France by influencers (such as YouTuber “I’m Not Beautiful” or former Koh Lanta candidate, Dorian Lovett) as well as sites and media including Marmiton, Doctissimo, GQ or Vogue Paris, has been published officially Recently a week in the United States, France, the United Kingdom, Australia, Canada, Germany, Austria and Switzerland.

These “pins of ideas”, which have been in the trial phase since September, aim to enrich the experience of network members, benefiting 475 million active monthly users.

Since its inception, Pinterest has built on collections of images on the Internet that we “pin” according to their areas of interest (decor, cuisine, lifestyles, etc.) that are an inspiration to oneself and others. On the other hand, “idea pins” are content presented mainly in the form of videos, which show how to create creations (recipe, DIY, sewing, etc.), or are used to share practical advice and testimonials.

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