Why is a connected journey essential to your audience?

Currently, we live in a fast-paced and interconnected world. This intertwining landscape of physical and digital environments has created complex customer journeys across multiple touch points. So the standard has become a smooth, easily digestible flow of content that keeps up with our fast-paced and ever-changing interests. However, this expectation also applies to the world of fairs and exhibitions. Now, more than ever, it’s essential to create a connected journey for your audience before, during, and after your event.

Share across multiple touchpoints and meanings on your connected journey

Know that fileShare across multiple touchpoints It is the cornerstone of implementing a successful connected journey. From pre-show marketing to the live experience, engaging your audience with a detailed, engaging message is critical.

Moreover, the Fusion of human feelings and digital technologies With the physical environment is the holy grail. According to a study by Martin Lindstrom, multi-sensory brand experiences increase customer engagement by more than 70%. In addition, researchers have discovered several new ways in which the senses — particularly smell — relate to memory and emotional experience.

In this way, the line between real and virtual worlds blurs, creating an engaging journey that will keep your audience’s attention and interest.

Maximize content value through a connected journey

we all know that, Content is a big plus. In this sense, it is It should be versatile, reusable and adaptable to all platforms and channels. So, by recycling content, you can ensure consistency of your message while optimizing resources. For example, with the right approach, a 3D asset can be used for:

  • photo,
  • short films for social media,
  • Animated banner ads
  • newsletters
  • mixed reality experiences,
  • LED walls
  • And many other examples.

Promote seamless collaboration

On the other hand, A connected journey requires a concerted and coordinated effort from all stakeholders. Developing effective lines of communication and establishing common goals and strategies are key to ensuring successful collaboration. Therefore, if someone slows down or if one supplier does not communicate with other suppliers, it will have a negative impact on the entire service.

Connecting the physical with the digital

The event itself is the culmination of connected travel, a melting pot for e.gPhysical and digital experiences. I’The use of technology can enrich the physical experience. Interactive displays, live social media streaming, VR/AR experiences, non-touch technologies and more can drive engagement and create an overall memorable journey.

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