Canadian Media and Consumer Research Corporation Vividata published its database CCC Metrica Fusion From winter 2022. MergerCanadian Consumer Study (CCS) Winter 2022 from Vividata To the negative measurement of digital consumers of Metrica. The new and integrated database captures online and offline consumer behavior, giving researchers, marketers and policy makers a more comprehensive view of Canadian consumers.
Vividata Explore some travel or sports related websites and apps to see how different Canadians are looking to get the most out of the months ahead.
In an average month, ExpediaAnd the Booking.com And the Airbnb It is the best travel apps and websites visited by Canadian adults who are planning to book vacations. WhileExpedia In the foreground in general, Booking.com It is the channel of choice for those targeting the United States, the Caribbean, Central or South America or South Asia, while Vrbo It has the highest rate of visits from Canadians who are interested in going to Europe or East Asia.
Lifetime Vacation Planners 50 years and over Likely to visit Expedia In the average month, they mainly intend to meet family and friends (65%), go to the beach (52%) or go shopping (49%) during their vacation.
Among vacation planners under 35And the Airbnb It is the most visited travel site in an average month. Seeing family and friends (70%) is the main activity of young visitorsAirbnb They plan to do so while on vacation, but are also more likely to explore the nightlife of the destination (index 158), visit a park/zoo (index 150), or visit a museum or art gallery (index 131).
The Canadian families (with children under 12) who intend to travel next year visit More Hotels.com On average a month, followed by online visits fromAirbnb Based on Vrbo. These families are visiting Hotels.com They are also 71% more likely than the average household planning to travel in the next year to be identified as Black, Aboriginal, or People of Color (BIPOC), and more than 3 times more likely to have arrived in Canada within the past five years.
Young app or website visitors per month Vrbo It seems More passionate and adventurous travelers From visitors to other travel sites.
With baseball and soccer just getting started, popular sports apps and websites will get a lot of attention.TSNAnd the sports net And the The result they 3 main The websites and apps Canadians visited in the average month. Visitors to any digital properties of these brands are predominantly male and are likely to be professionals, managers, executives or entrepreneurs in high income. Those who visit digital properties from all three brands earn higher incomes on average – nearly 20% more than the average Canadian – and are almost twice as likely to visit Business owners or managers.
Regionally, Canadians show a preference among the top 3 numerical sports characteristics. people who live in pasturefor example, is twice as likely to visit a digital property than TSN In the average month sports net where The resultwhile approximately 2 out of every 3 visitors per month The resultand more than 1 in 2 visitors to sports netlives in Ontario. Of all the regions of Canada, the Quebec It varies more as Quebecers prefer .’s website TSN; rds.cawhere tvasports.ca many more than Numerical properties of sports netor The result .
People who Watch professional summer sports Like baseball, football, and golf, they are more likely than the average Canadian to visit not only the top three, but also to visit them frequently. For starters, Canadians who watch baseball regularly from MLB On TV (more than 4 times a month) 64% more than the national average site visit eeb or the app sports net In an average month, the probability of visiting is 2.5 times increased by at least 11 times during the same period. Football viewers from MLS It will stop at the website or app RDS or TSNOn average a month, the average Canadian is 2.3 times more likely to be a repeat visitor The result . Similarly, regular viewers of Professional golf Likely to visit TSN In an average month, almost twice as likely to visit The result 11 or more times a month.
Compared to those who visit TSN where sports net 11 and more times per month, people visit from The result Also tend to have preferences for luxury. luxury 60% more likely to own a luxury car or truck than the average Canadian.
For those who visit sports websites or apps who are looking to learn more about the game, bet365.com he is the Most popular sports betting sites to which they are heading. For example, more than 1 in 5 Canadians visit a digital property by TSN11 or more times in a month average visit too bet365.com And they are three times more likely to do so than the average Canadian, while nearly 3 in 10 visitors per month rds.cavisit also bet365.com And he’s nearly four times more likely to do so than the average Canadian.
Benefits of Metrica Fusion Database in CSC
This is the last database Mitrica Fusion In theCCCIt is the sixth version of Vividataallowing subscribers to:
- Match online measurements with real world data
- Unleash your thoughts with powerful psychology
- Segmentation, targeting and media with greater impact
- Easily access and dissection
Learn more about VividataAnd the click here.
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