Viaplay launched in the US

by Amin Allam, and

north flow service Viaplay It launches in the US on December 15 and features a range of Nordic entertainment, including US-exclusive shows from Viaplay Originals, acquired movies and series.

The service is initially available on entertainment devices from Comcast, including the Xfinity X1, Xfinity Flex, and the recently announced XClass TV. Viaplay is available as an additional subscription, priced at $4.99 per month with a seven-day free trial.

Viaplay’s US launch has made its global footprint in 10 countries, and at least six more countries are expected to follow by the end of 2023.

At launch, Viaplay hosts over 1,100 hours of premium, new and classic series and movies from the Nordic countries. Viewers can expect at least one show each week, as Viaplay aims to release at least 60 originals in 2022. A handful of exclusive documentaries are also available at launch, with more to come. All US Viaplay content will have English subtitles.

It intends to launch a direct-to-consumer application in the United States in due course.

Viaplay will also launch in the Netherlands on March 1, 2022 and in the UK in the second half of next year, with Canada, Germany, Austria and Switzerland to follow by the end of 2023.

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