ViacomCBS and Comcast appoint CEO of European SVOD SkyShowtime

SkyShowtime, Comcast and ViacomCBS have found their new CEO.

Monty Sarhan will lead European broadcaster in more than 20 regions and oversee a content show that includes shows from Comcast’s NBCUniversal and Sky and ViacomCBS brands such as Showtime, Nickelodeon and Paramount Pictures.

Sarhan, who will be based in London, was recently Senior Vice President of Content Acquisition at Comcast Cable and previously worked at Epix, which is owned by MGM, as well as ViacomCBS.

Andrea Zappia, Executive Vice President of Sky and CEO of New Markets and Business, said in a note to employees that Sarhan was a “perfect fit” to take the helm at Sky Showtime, and that the CEO has experience in programming, strategy and distribution.

Rafael Anekino

Raffaele Annecchino, President and CEO of ViacomCBS Networks International, said in a note to employees at his company that “Sarhan’s career at the forefront of content and technology, his ability to scale business and his knowledge of business partners, joint ventures” made him the “perfect leader” of the hour.

Show time on Sarhan

Scheduled to launch later this year, SkyShowtime will bring together entertainment, movies and original series from the NBCUniversal family of brands, Sky and ViacomCBS, including titles from Paramount + Originals, Sky Studios, Universal Pictures and Peacock, in addition to those listed above.

Programming will include written dramas, kids and families, major franchises, first-run movies, local shows, documentaries, and factual content.

SkyShowtime will be launched in markets outside of Sky’s existing pay-TV and OTT presence. According to the couple, it will finally be available to consumers in Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Montenegro, Netherlands, North Macedonia, Norway, Poland and Portugal. Romania. Serbia, Slovakia, Slovenia, Spain and Sweden.

Bob Bakish

The partnership will be structured as a joint venture, with equal investment and joint control by ViacomCBS and Comcast. More details about the SkyShowtime offering, including subscription pricing, will be announced at a later date.

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The Sky Showtime in mid-2021 came on the heels of growing speculation that Comcast and ViacomCBS are exploring a global broadcast partnership, with former CEO, Brian Roberts, the latter’s president, Shari Redstone, and CEO Bob Bakish. possible alliance.

It also came just weeks after it was announced that Comcast is expanding US streaming service Peacock to Europe as part of Sky. Meanwhile, Paramount + streamer, owned by ViacomCBS, is deployed across Sky in the UK, Ireland, Germany, Austria, Switzerland and Italy.

Executives previously said that SkyShowtime and Paramount+ won’t be available in the same regions, despite content being shared between the two.

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