Hence the decision, which will gradually be rolled out to users around the world in the coming weeks: Those who wish to hide “likes” on their posts or even the entire social network will be able to. By going to the app settings, but nothing will be enforced by the algorithm. For new registrations, no default change is also expected, the social network promises to Leave the selection For members of his community.
Consider the debate a “polarization”
What should be remembered from this timid settlement? First, the company’s strategists clearly feared alienating some of their users. During an interview with several American journalists, head of the social network Adam Mosseri He explained that the discussion on this topic was ” It ended up getting completely polarized »:« Some people really liked it and some didn’tParticularly explained. You can see my mentions on Twitter to check this out. The half-word way of acknowledging his intentions, the 38-year-old leader also captured, according to US media Fox : « There was an idea that we would lose users. [Avec les changements que nous faisons], It looks like it won’t be. »
Despite this mixed conclusion, Casey Newton is a digital journalist and newsletter author Curriculum, Refuses to consider the experiments conducted by Instagram to be complete failures. ” Instead, I think it highlights a lesson social media often reluctance to learn: strict and uniform regulatory policies make people miserable.He wrote in the latest issue of his newsletter (…) It is clear that expanding possibilities is in the best interest of users and platforms. The former can have interfaces directly corresponding to their cultures and preferences, while the latter can convey a whole series of unsolvable dilemmas to a base of enthusiastic Internet users. Like, he argues, some of the positions recently voiced by Twitter or Reddit, which also seem to lean towards the algorithm more and more « diverse »Where users can improve it Choose On what appears on their screen.
Who benefits from such?
However, this cheerful note is not unanimous. For Brooke Erin Duffy, professor of communication at Cornell University (New York), such a strategy (placing the weight of strategic decisions on users) remains much more beneficial to Instagram and Facebook (where the same novelties have been announced, the two groups are operating in relative synergy. Since their merger) From internet users themselves. ” [Il s’agit de] Shift the burden of metric accounting to users; This allows Facebook to incorporate some kind of superficial interaction with the mental health topic while allowing the creators to continue directing people – and thus their data – to the platforms. », She explains to Vox.