Tim Cook says more about Apple’s plan

Last week, Apple revealed its new software Self Service Repair. As its name suggests, it corresponds to a new project by the Cupertino company that will showcase official sales and spare parts for the iPhone 12 and 13 starting in 2022 in the US. Macs equipped with the M1 chip should be affected soon. The idea, of course, is to allow users to repair their devices themselves.

“If you’re technical, go ahead”

Tim Cook was just asked about the initiative during the opening of the Apple Store in Los Angeles. As you might expect, the CEO was very enthusiastic and optimistic.

Determines: ” We realized that there are people who want to do this, and they are trained to do it. “He said it’s a good thing.” To provide brochures and materials to allow the public to do so.” However, the Apple Store will still be essential for anyone who is uncomfortable embarking on repairs, but “if you are technical, go for it.” ».

During the same interview, Tim Cook took the opportunity to share his hopes for the holiday season. According to him, Apple is at the top and has ” best production line of his story. As for the future, though he remains conservative, the director maintains that his company is here to stay.” He’s very focused on augmented reality, he’s very focused on AI, he’s very focused on autonomy, he’s focused on all of these things which are core technologies. »

As a reminder, we just learned Some details about self-service repair. Thus, the repair guides will be free and available on the official Apple Support website. And to restore the parts, it will be necessary to go to an external partner whose name is not yet known.

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