(London) The British government announced on Thursday that it was tightening junk food ads on television and the Internet to combat childhood obesity.
From the end of 2022, television commercials for foods or beverages high in fat, sugar and salt will not be allowed between 9pm and 5.30am.
Restrictions apply to TV programs and paid Internet advertising as needed.
They will “help prevent children from developing long-term unhealthy eating habits and improve the health of the country,” the government said in a statement.
He estimates that the number of obese children will drop to 20,000 over the next few years as one in three children drop out of primary school overweight or obese, with complications of up to 6 6 billion (C $ 10.2 billion) a year in public health care.
These measures will be decided following a general consultation and will apply to all companies with at least 250 employees producing or selling these foods.
Promotion of products that are considered healthy, such as honey or olive oil, will be recognized online on the sites and accounts of the brands’ social networks.
According to a study conducted in September 2019 with several TV channels cited by the government, 47.6% of all food advertisements are high in sugars, fats or salty foods and almost 60% from 6pm to 9pm. The family often gathers in front of the television.
The highest incidence of coronavirus infection (128,000 deaths) is in the United Kingdom. The government of Boris Johnson, who has personally dieted and exercised after suffering from a severe form of COVID-19, has vowed to tackle the problem.