The International Olympic Committee awards Warner Bros. Discovery and European Union rights for the Olympic Games until 2032

The International Olympic Committee (IOC) announced Monday that it has awarded the European Broadcasting Union (EBU) and Warner Bros. Discover the media rights in Europe for the four editions of the Olympic Games – those from 2026 to 2032.

After the IOC launched a call for bids, the European Broadcasting Union and Warner Bros. Discovery has bid jointly to acquire all media rights in 49 territories in Europe* for the XXV Olympic Winter Games, Milan Cortina 2026, XXXIV Olympic Games, Los Angeles 2028 and XXVI Olympic Winter Games in 2030 and the Olympic Winter Games. The XXXV Olympiad, Brisbane 2032, as well as the Youth Olympic Games that were organized during the same period.

As IOC President Thomas Bach said: “We are proud to have entered into this long-term agreement with two of the largest media companies in the world. EBU and its members offer unparalleled broadcasting expertise and access to Europe, and Warner Bros. Discovery, released from the recent merger of Warner Media and Discovery, represents one of the The world’s largest media and entertainment company across all program categories and platforms, proving that the appeal of the Olympic Games across Europe isn’t “Because the IOC redistributes 90% of the revenue it generates, this long-term agreement also brings essential financial stability to the sports movement.” as a whole and ultimately supports the athletes themselves.”

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The Olympic Games remain on the Warner Bros. website. discovery until 2032

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The IOC’s first partnership with the European Broadcasting Union and its members dates back to 1956. In 2015, the IOC entered into a partnership with Warner Bros. Television. Discovery in Europe for the 2018-2024 Olympic Games.

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This new agreement guarantees free coverage of the Games through the EBU’s network of public service broadcasters, the vast majority of which have provided coverage of the last three Olympic Games in partnership with the International Olympic Committee and Warner Bros. Discovery.

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From 2026, the European Broadcasting Union will own the rights to free broadcasts on TV and digital platforms. Each EBU member will broadcast over 200 hours of coverage of the Summer Olympics and at least 100 hours of the Winter Olympics on TV, with extensive radio coverage, live broadcasts and online reporting, on apps and social media platforms.

Welcoming the agreement, Delphine Ernott-Conse, President of the European Union of Broadcasters and CEO of France Télévisions, said: “We are delighted to offer viewers the opportunity to enjoy the Olympic Games on free-to-air television until 2032. This deal is a game-changer for public service media and a testament to the continued strength and solidarity that proves our Union. Thanks to its members, the EBU can reach over 1 billion viewers in Europe “Across linear and non-linear platforms. That’s why I’m particularly pleased with this partnership with the International Olympic Committee and Discovery Warner Bros. This agreement will ensure that the Games have the widest possible audience in Europe.”

The Olympic Games remain on the Warner Bros. website. discovery until 2032

for Warner Bros. Discovery, today’s announcement cements its position as the exclusive broadcaster of the Olympic Games in Europe and follows record audience and digital audience growth for the last three editions of the Games, through to the Paris 2024 Olympic Games online. Under the new agreement, the Company will continue to be the sole provider of “every moment” of gaming on its streaming platforms and digital platforms**, such as Discovery+, its flagship sports and entertainment streaming service. He will also be the sole owner of all pay-TV rights, including the Eurosport channels that he owns and operates.

Commenting on their ongoing partnership with the IOC, Andrew Georgiou, Chairman and CEO of Warner Bros. Discovery Sports Europe said: “As the exclusive Olympic Games broadcaster in Europe for the last three editions of the Olympic Games, we are delighted to continue our relationship with the International Olympic Committee until 2032. In anticipation of what promises to be a great Olympic Games in Paris in 2024, we are delighted that Warner Bros. Discovery will remain It is the only place where sports fans can watch every moment of the next four games.

We are grateful for this partnership with the EBU and its members for the next phase of our Olympic journey, continuing the commitment we made with the International Olympic Committee in 2015 to reach more people with broad and accessible coverage. Viewers across Europe will continue to enjoy a wide choice and the ability to access games on multiple platforms, providing an exceptional basis for consolidating the audience and engagement records recorded on the continent for the last three editions of the Games.”

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Warner Bros. Discovery and EBU have a long history of working together to provide complementary coverage of major sporting events, such as the Biathlon World Championships and more recently the World Cup, as well as the IAAF World Championships, Tour de France and La Vuelta.

For the last three releases of the games, Warner Bros. Discovery has overseen broadcast partnerships with over 45 traditional TV channel partners and EBU members to ensure broad access to the games. These partnerships and Discovery platforms have made it possible to reach record audiences. 372 million people across Europe tuned in to the Tokyo 2020 Olympic Games, including 175 million on Warner Bros. platforms. Discovery, like Discovery+, while 156 million Europeans watched the Beijing 2022 Winter Olympics through Discovery, 19 times more than the previous Winter Games edition.

* Albania, Germany, Andorra, Armenia, Austria, Azerbaijan, Belgium, Bosnia and Herzegovina, Bulgaria, Cyprus, Croatia, Denmark, Spain, Estonia, Finland, France, Georgia, Greece, Hungary, Ireland, Iceland, Israel, Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, North Macedonia, Malta, Moldova, Monaco, Montenegro, Norway, Netherlands, Poland, Portugal, Czech Republic, Romania, United Kingdom, San Marino, Serbia, Slovakia, Slovenia, Sweden, Switzerland, Turkey, Ukraine and the Vatican City State.

** Every moment exclusively: Albania, Andorra, Armenia, Austria, Azerbaijan, Belgium, Bosnia and Herzegovina, Bulgaria, Cyprus, Croatia, Spain, Estonia, France, Georgia, Greece, Ireland, Iceland, Israel, Italy, Kosovo, Latvia , Liechtenstein, Lithuania, Luxembourg, North Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, Poland, Portugal, Czechia, Romania, United Kingdom, San Marino, Serbia, Slovakia, Slovenia, Switzerland, Turkey, Ukraine and Vatican City State.

Non-exclusive: Germany, Denmark, Hungary, Finland, Norway and Sweden.

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