The idea is inspired by the famous concept of “Easter eggs”, well known to video game fans, which consists in discovering the rewards and surprises hidden in the game.
For this Limited Edition (recharged daily*), four of TAG Heuer’s connected watch ports have been reinterpreted in special editions, to include distinctive details associated with Super Mario. The timekeeping dial has been revamped with retro elements from the 1985 version of Super Mario Bros, including Mario pixel art.
Two versions of the Caliber Heuer 02 enamel were created exclusively for this edition: a fun red and blue version of Super Mario, and a classic one that subtly evokes the famous plumber’s red cap. Finally, the neural network of the Orbital disc is permeated with elements from Super Mario, which make up a charming animation.
Also notice the graduated bezel, pushbuttons, and crown emblem painted red like the iconic Super Mario hat. The 45mm steel case, water-resistant to 50 metres, comes with two new interchangeable straps bearing Super Mario red: one in black leather on red rubber and the other, more sporty, in red perforated rubber. Mario’s M is engraved on the bracelet buckles and on the crown. Finally, the screw-down case back bears the special inscription “TAG Heuer x Super Mario Limited Edition”.
The TAG Heuer Connected x Super Mario Limited Edition is offered in a box specially designed for this collaboration. It also comes with a red Super Mario travel case.
This edition, limited to 2,000 copies, will be offered only in select TAG Heuer stores (notably in the Champs-Elysées and Bon Marché) as well as on www.tagheuer.com in certain regions, starting July 15, 2021. With Nintendo you should see the light of day but nothing specific at the moment…
* 430mAh battery provides you a full day under normal usage conditions (20 hours with 1 hour of activity), 6 hours in sports use (GPS, heart rate, music. Charging time: Full charge in 1 hour 30 minutes) At a temperature between 15 and 45 degrees Celsius.