Spotify partners with Shopify to offer artists integrated merchandise options – Marseille News

Image credit: Roberto Cortez

Spotify (NYSE: SPOT) has officially revealed its merchandise store partnership with e-commerce platform Shopify (NYSE: SHOP), and the deal will allow artists to display up to three products on their Spotify profiles.

Stockholm-based audio entertainment service and Ottawa-based Shopify officially announced their deal this morning. The deal — which comes about seven months after Amazon Music revealed its own merchandise store — would allow “any artist around the world” to connect to their Shopify store on Spotify.

But during the program’s current “trial period,” Shopify products will be “only visible to listeners in Australia, Canada, New Zealand, the United Kingdom, and the United States.” Spotify doesn’t seem to have publicly revealed when international users will be able to access the in-built merchandise options, but for reference, 42% of the company’s 365 million UAMs were based in Latin America or the rest of the world in second place. Quarter 2021. (Spotify is expected to release third-quarter performance details within a week from today.)

In terms of Spotify-Shopify integration details, artists must link the two profiles to provide articles to listeners, by logging into Spotify Artists, going to Profile, selecting Merch and logging in to Shopify from there.

And on that front, “You can only connect one Shopify store per artist and vice versa,” the music streaming giant explained, and “Shopify offers a 90-day free trial to all Spotify artists who are on the move. Sign up for the first time. After this trial is complete, it will cost The “Basic Shopify” plan, the most affordable plan for an e-commerce company, charges users $29 per month, according to the Shopify website; the “Shopify” program costs $79 per month, while the “Advanced Shopify” program is $299 per month .

See also  Netflix announces start of rap competition with SCH, Shay and Niska

Finally, in terms of the nuances of the deal, artists can “post up to 250 items from Shopify to Spotify for artists,” but as we mentioned at the beginning, professionals will then have to “select up to 3 of these items to view” their files. Personal. .

A quick review of Spotify’s artist pages shows that merchandise options (at least on mobile) are finally presented, under playlists, “fans like them too” suggestions, tour details, and fundraising options, if enabled, to name a few. Clicking on a product takes you to a description on Spotify, while a “Buy Now” button directs fans to Shopify to complete their purchase.

The Shopify integration appears to be the latest in a long line of expansion moves from Spotify, which has shifted to podcasting, promotional services, improved advertising options, social audio, live streaming, and more in 2021 as part of a larger effort to bypass ultra-thin margins for recorded music.

Leave a Reply

Your email address will not be published. Required fields are marked *