Snapchat is gaining users in India

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Slowly but surely, the social network Snapchat (SNAP) continues to grow: on Thursday it announced that it has reached 500 million monthly users, mainly thanks to the massive adoption of the app in India during the pandemic.

Evan Spiegel, president of the American group, said during its annual tour that the inventor of the temporary “stories”, which is very popular with teens and young adults, has seen the number of daily users in India rise 100% over the course of one year over the past five quarters. Conference to showcase his new products.

About 40% of Snapchatters are now located outside North America and Europe, but these regions are still crucial for the app.

“In the US, France, UK, Australia and the Netherlands, Snapchat has become an indispensable part of people’s lives. Evan Spiegel explained that the app was adopted by 90% of those between the ages of 13 and 24 and 75% of those between the ages of 13 and 34.

L’audience de l’entreprise entrée en Bourse en 2017 reste loin de celle du géant du secteur, Facebook: quelque 3,45 milliards de personnes se servent d’au moins une de ses quatre plateformes (Facebook, Instagram, Messenger, WhatsApp) All months.

But Snapchat is attracting more and more advertisers through “augmented reality” filters and tools, which allow consumers to “try on” clothes or accessories from their living room, in simulations via their smartphones.

The social network announced on Thursday new product benefits and innovations that are beneficial for content creators as well as brands. Hence, distribution chains and restaurants will be able to advertise directly in the mapping tool.

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“Last year?” Said Evan Spiegel, “We have increased our payments to our content creators and partners by more than 100%.”

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