Carlos Canto, CEO of SPSG Consulting, and Cinto Arjam, founder of CA Sports Marketing, said Cristiano Ronaldo and Paul Pogba would not have escaped penalties for their actions against Euro 2020 sponsors, Coca-Cola and Heineken, if that had happened. in the United States of America.
Ronaldo and Pogba threw Coca Cola and Heineken related products during their press conferences.
DAILY POST understands Ronaldo’s particular act cost Coca Cola $4 billion within hours, and both players are prepared to avoid retroactive punishment.
Experts pointed out that the players’ actions showed that UEFA and brands lacked the ability to control the behavior of elite players towards the products they sponsor.
“If he had been in the States, it wouldn’t have happened,” Carlos Canto told Marca.
“If something like that happened in the NFL or the NBA, the player was punished. They have a very strict discipline system, you can’t do such a thing.
There are three parties involved: Coca-Cola, Cristiano Ronaldo and UEFA.
“If I were Coca-Cola, I would have called right away [l’UEFA] “You have to protect me,” Kanto said.
Cento Arjam pointed out that Ronaldo’s actions set a dangerous precedent in all press conferences.
“The problem is not Cristiano [Ronaldo} », a déclaré Arjam. « Il s’agit de savoir si Cristiano le fait et que rien ne se passe, pourquoi [Antoine] Griezmann or [Sergio] Won’t Busquets do that?
“What footballers do not understand is that even if they want to send a good message, there is another fact: a footballer is hired by his national team to participate in a tournament like this and he must accept the rules of the game.
“Among them, there are sponsors and every national team must honor sponsorship commitments.”
Cristiano Ronaldo and Paul Pogba each won their first Euro 2020 matches with Portugal and France respectively.
While Ronaldo helped Portugal beat Hungary 3-0 and scored two goals in the process, Pogba put in a fine display as France beat Germany.
They will now face each other in their upcoming Group F matches.