Roland-Garros – Alex Green, European Director of Sports at Prime Video, explains Amazon’s communication strategy

Martin Solveig and Stan Wawrinka will be speaking on Prime Video this week

From this Sunday Amazon Prime Video Some Roland-Garros matches will be streamed live and exclusively. A new session for the podium in France in the sports rights scene.

To find out more about our communication strategy, we asked some questions at Alex Green, European Sports Director at Prime Video.

360 degree promotional actions

For the premiere as the official announcer for the Grand Slam tournament, Prime Video didn’t skimp on the means. In addition to the ticket paid to FFT to assume part of the championship rights with France Télévisions and to form an impressive team of journalists and advisors, the video platform was launched. Several promotional actions to let people know that he was broadcasting Roland-Garros.

Print, digital, television, radio, events, press relations … You are unlikely to miss the news.

A few days ago Prime Video installed Ephemeral in the Tuileries Garden Some personalities and influencers called for some exchanges (Jean Imper, Camille Lacour, Daniel Riolo, Geraldine Millet, Alicia Aylis and Ladje Ducuri). It is enough to work on its brand image with the regulars in place and get visibility on the social networks of the participants.

New “Hello” clip with Wawrinka, Bob Sinclar, McFly, Carlito and Lucas Boyle

“We’ve done a lot of things and you’re going to see more things this week.” Alex Green, European Sports Director at Prime Video explains. Activation with Stan Wawrinka The famous French DJ Martin Solveig Particularly about to be revealed!

This Wednesday, Prime Video will already release a A new version of the “Hello” music video was released in 2010 And it was filmed at the time on Chatrier with Martin Solveig and Bob Sinclar.

In the new video, Martin Solveig and Prime Video called Stan “The Man” Wawrinka (winner of the Roland Garros in 2015 and lost to 2021), Lucas Pouille, Bob Sinclar, McFly & Carlito (as referees) and Thibault le Rol, the journalist. Who will work on Prime Video.

He was shot at night The clip is produced by Amazon Prime Video and Temps d’Avance You should quickly roam the web on Wednesday and actively participate in the promotional campaign for the platform about Roland-Garros. At the end of 2019, Amazon had “put the pack” in place to promote the arrival of Premier League matches on Prime Video.

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Roland-Garros on Prime Video, what is the show?

In a few days, to start the Roland Garros’ main draw, many fans of the little yellow ball will likely be complaining! Starting with the 2021 release and in at least three copies, the matches and especially the big posters for the first rounds will be streamed exclusively by “pay” on Prime Video.

To renew its offer and create a “new product” capable Get more TV rights and ticketing (get out of COVID-19 quickly), Roland-Garros opens night sessions. Thus Amazon video platform took over the night matches (9 pm) and the entire Simonne-Matthieu stadium exclusively. Until then, France Télévisions and Eurosport had co-broadcast the French Open. Eurosport had a TV exclusivity until 3 p.m. the first week of the tournament, but the entire tournament was clearly available on France TV Sport’s digital and digital display.

In detail, Prime Video will exclusively broadcast the 10 evening sessions scheduled from Monday May 31 to Wednesday June 9, all matches on Simonne-Mathieu and co-broadcasts for 1/2 and finals.

Due to hygienic procedures, Nine of the ten evening sessions will take place behind closed doors It will start at 9 PM (curfews will be maintained from 9 PM until 8 June). On Wednesday 9 June, the Roland Garros Night Match will be able to hold 5,000 spectators and start exceptionally at 8pm. “It’s going to be a pop event, I’m not giving any numbers on the expected audience, and I’m obviously sad because the posters are unfolding without an audience with a curfew at 9 pm … Maybe it gives us a few more viewers in front of Amazon Prime (laughs) »Ironically comments from Prime Video Sports Prime Europe.

from now on, A tennis fan must pay a subscription to watch all Roland Garros matches In particular, posters of the day that will be programmed mostly in the evening and therefore on Prime Video. “We have a referee to do … We have several major games every day, and we have to agree, we will listen to the broadcasters’ requests and we will try to present the most coherent programs.” Jay Forget identified a few days ago during a press conference.

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“Few countries have their major championships, and France is one. It’s a unique event” – Alex Green

Alex Green

For Amazon, the goal is clearly Recruiting new subscribers for its delivery service and video platform. The broadcast offer is included in the Amazon Prime offer at € 49 per year. The good news for fans is that it is possible Test the offer for free for the first 30 days.

“Sports is an element, part of our Prime Video show. Roland-Garros is an important event for France and for the French. Few countries have their major championships, and France one, it’s a unique event.” Alex Green tells us. Prime continues to grow in France and Roland Garros will help us conquer new members. ”

Are technical errors expected?

Many years ago, Le Streaming sportif (OTT) It has evolved thanks to technological innovations. A new product is often marketed as “in response to changing consumption patterns”.

In France, you can thus consume live sports directly other than conventional TV reception from TNT, internet or satellite box thanks to OTT applications. In France, it offers MyCanal, beIN CONNECT (beIN SPORTS), Eurosport Player or even RMC Sport to subscribe to Digital presentations From a connected tablet, smartphone, computer or TV. Products are often criticized rightly Frequent problems Viewers faced him, between delays, unbearable bugs, inability to communicate and the very important gap with real life.

What will happen to Prime Video with Roland-Garros? “You will succeed, we are broadcasting the English Premier League in England in particular, it represents a large volume of broadcasting, it is the largest in the UK … We have experience in broadcasting. I would never say that we are comfortable but we are confident in our ability to deliver live broadcasts and 1080p HD.” And HDR depending on the network quality and their respective equipment. “ Alex Green adds. “Streaming will become more and more popular on all devices. It provides flexibility, there are more and more offers and choices and sports will provide more possibilities in the future to become more accessible.”

“I would never say that we are comfortable but are confident in our ability to deliver live.”

XXL Editorial Casting

To support Roland-Garros’ broadcasts on its antenna, Amazon Prime Video has hired an impressive team of journalists and advisors consisting of Sarah Petkowski, Frederick Verder, Benoit Daniel, Antoine Benito, Tebot Le Rule, Clementine Sarlat, Emily Morissmo, Fabrice Santoro, Paul-Henri Matteo Pauline Parmentier, Arnaud Clement, Marion Bartoli, Patrick Muratoglou, Arnaud de Pasquale, Severin Beltram, Serge Bruguera, Virginie Sencelli, Sandra Teciombo, Alban Libyvre, Olivier de Gascoi will play the role of the host correspondent with his unique sense of irony.

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Every day from 10:45 am, Tennis fans will start their day with Clémentine Sarlat. It will be hosting the inaugural show since then Prime Zone studio located in the corridors of Roland-Garros is in direct contact with the audience, With advisors in the group and on the field: Marion Bartoli, Arnaud Clement, Fabrice Santoro, Patrick Muratoglou, Severin Beltram and Pauline Parmentier. The studio will also host additional shows in between matches, including a closing show from the Prime Zone studio at the end of the day.

At 8:15 PM, the grand main show will begin the evening session from the studio above Philippe-Chatrier, Hosted by Thibault Le Rol with Amélie Mauresmo and Sergi Bruguera, and joined by the rest of the team of consultants for the day and many other distinguished guests. Antoine Benito will give the tactical clues to the next match thanks to his tactile color palette and Paul de Saint-Sernin will add a humorous touch to the past day, through his offbeat meetings with players and reviewing the best social networks. After the matches, the day will conclude with a final presentation of the evening session, with post-match analyzes of the studio’s talent and commentator booth to end the day on a high note.

Prime Video x Roland-Garros TV commercial

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