Porsche is talking to Google about its infotainment system

Porsche is in talks with Google to provide its models with the tech giant’s operating system. Bad news for our data?

After discussions with several companies, including Apple, Porsche is seriously considering using Google software for its system Infotainment, inform our colleagues fromAuto record.

Google is essential…

This came in the wake of reports from German sources that Porsche is reluctant to use outside companies for its multimedia system because of the amount of information they want to collect.

However, it gives Porsche 911 customers access to apps like Google Maps and Google Assistant Via Google Built-In without connecting a phone can be seen as an improvement in customer experience.

It seems that Porsche plans to work With several tech companies since ending its relationship with Cariad, Volkswagen’s software development unit. This is even very reprehensible Volkswagen wants change very soon.

The links between manufacturers and technology companies, whose main goal is to create operating systems, are becoming more and more important every year, however Confidentiality becomes a real concern. We, as customers, don’t necessarily want to see Google take up so much space in our lives.

Currently, Google Maps and Apple Maps outperform all navigation systems Produced by a car manufacturer. In addition, licensing the software will be much cheaper than creating an operating system from scratch. And in front of a better margin…

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easy to use

It’s hard to deny that, to anyone who’s ever been behind the wheel of an equipped car google auto-It is easy to use and fairly fast. In addition, there is added value in integrating commonly used media software services such as podcasting, music streaming, and audiobooks that people like to use.

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Add to this that most people already know how to navigate Google’s user interfaces, thanks to smartphones. There is not much room left for manufacturers’ systems.

Yet it is strange that Porsche To be more inclined to work with Google, whose revenue is mainly related to the collection and sale of data. Apple has a more upscale image It derives most of its revenue from selling devices.

In addition, Apple is more protective of its customers’ privacy and security than Google. This is not to say that Apple is perfect, just that it is far from it. But in terms of the image, the choice is amazing.

Many auto manufacturers have integrated Google Services for cars, incl RenaultVolvo, Polestar, Toyota, Lexus, Nissan and Ford. However, some companies, incl PeugeotVolkswagen, Mercedes and BMW continue to protect their operating systems and want total control. But Maybe it’s already too late to block Google and Apple To control our cars…

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