Plant consumption habits attack hotels

Vegetarian Club Sandwich (Photo: Naturhotel Lechlife, Autriche)

This is more than just a fad or fashion. Vegetarian/vegetarian part (vegetarian) Every day it grows a little more, collects more and more followers.

A study by smartproteinproject.eu, funded by the European Union, indicates that today 37% of European consumers are fish-flexors (consumers of fish and seafood), vegetarians and vegans..

The survey was conducted in June 2021 among 7,590 people in ten countries in Europe. The Dutch and the Romanians are the most flexible (This means consuming meat and vegetable products alternately.) 10% of Germans declared themselves vegetarian or vegan, the highest percentage of the 10 countries selected for the survey. France ranks European on average with 37% of consumers of an “alternative” diet. On the other hand, only 6% of consumers in France self-identify as vegetarian or vegan.

Consumption habits in Europe (2021- in percentage)(Source: smartproteinproject.eu)

Thus, the vegan wave in food is also affecting business travelers. Hence the idea developed by German Thomas Klein to create a file A hotel association specialized in the factory sector.

Thomas Klein, founder of VeggieHotels and VeganWelcome.

There is a strong demand for Hotel establishments that offer at least one vegetarian/vegan option. We respond with two websites that list these institutions. The First, Veggiehotels, created in 2011, is exclusively for vegetarian / vegan hotels. The second, welcome, born 2016 Lists 3 to 5 star hotels that always offer an alternative to purely vegetarian dishes or products. This can be up to 50% of the culinary offering,” Thomas Klein describes.

Accordingly, Veggiehotels lists properties of all categories in 60 countries, with a total of 440 hotels and other accommodation types.. For its part, Veganwelcome has in its catalog about 130 establishments.

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Europe, the land of vegetarian and vegan hotels

Europe topped the list with 272 Fijian hotels. Surprisingly, it is in Italy that we find the largest number of institutions listed on the site (55), followed by Germany (54) and the United Kingdom (45).

France has a big show with 29 institutions. “In many cases, these are small hotels or guest houses,” explains Thomas Klein. To be sure, there is still progress to be made in France. For example, the site lists only one establishment in Paris – the HOY Hotel, with its vegan/vegetarian cuisine.

Nevertheless, India remains the champion of all categories of the world for vegetarian / vegan hotels (66 hotels). There is already a traditional vegetarian culture linked in fact to religious principles. In second place (outside Europe) is The United States with 43 institutions. “Our portfolio of establishments is growing very rapidly. This year, we welcome 23 additional properties as our first hotel in the Philippines,” once again referring to the founder of VeggieHotels and VeganWelcome.

However, it will still be difficult to convince some countries. “In general, Eastern Europe or China are the countries where there is a strong carnivore culture. Both Russia and the Gulf region, for example, still have white spots on our map. In China, Thomas Klein describes very few institutions that proclaim that they are vegetarian or vegan.

But the traveler’s demand must also reach the destinations most “reluctant” to this profound change in consumption. The revolution in hotel boards is in full swing!

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