As Oppo continues to advance globally and in the West, the Chinese builder He sits first on the podium in his country. Anyway, this is what a Counterpoint Research study reveals.
Not long ago, we told you about Oppo and revealed our test on the new top of the range, the Oppo Find X3 Pro. A model that can be very flattering with its design, performance and price.
To re-read: Test: Oppo Find X3 Pro 5G.
But the brand has also managed to count on other, cheaper models to conquer its home market. It is China. Hence, according to a study by Counterpoint Research, Oppo is the best seller of smartphones in 2020 in China. This is thanks to the rapid growth that allowed it to reach a market share of 21%. And so it replaces Vivo (20%), Huawei, Apple et al Xiaomi.
Additionally, Counterpoint Research noticed a 26% increase in sales in 2020 compared to 2019. For the research firm, this increase is related to various factors. Among these factors, the fact that the brand was able to quickly offer mid-range smartphones priced under $ 300. On the one hand, the brand has also managed to diversify its offering to offer more models in the mid-range segment and has managed to attract buyers who are flocking towards the premium smartphone lineup.
Hence, the Chinese brand has achieved huge success in terms of sales in China with its Oppo A72 5G smartphone.
Huawei’s misfortune is working on OPPO business.
In fact, according to Varun Mishra, study analyst from Counterpoint Research, he points out that Oppo’s growth started and accelerated when Huawei It had to deal with stricter rules imposed by the United States. Factor pushing users to head to Oppo instead of Huawei.
According to the analyst, the brand should usually continue this growth with the next smartphones the brand will release. In addition, there is a good chance that the brand will still gain confidence among users if it sees the concept of Oppo X 2021 that we had daylight in our hands at an affordable price.
The brand can then take a larger market share. Both in the Chinese market, but also in the global market.
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