|By Carlos PIRES, released|
British operator BT . group Associated with Warner Bros. Discovery To create a new premium sports offering for the UK and Ireland and to transfer BT Sport’s operating business to Warner Bros. Discovery.
By combining the display of sports content for BT Sports And’Eurosport UKThe joint venture will have one of the most comprehensive portfolios of premium sports rights, including the UEFA Champions League, UEFA Europa League, Premier League, Premier Rugby, UFC, Olympics and Grand Slams Tennis with the Australian Open, Roland-Garros and Grand Cycling Tours including Tour de France, Giro d’Itale and the Winter Sports World Cup season.
BT Sport and Eurosport UK will initially maintain their separate brands and product offerings in the marketplace before merging them under one brand in the future. BT Group (through its wholly owned subsidiary BT) and Warner Bros. Discovery will enter into distribution agreements with this joint venture under which it will distribute shared sports content to existing and new customers on their respective platforms and applications.
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