Netflix pledges to stop emitting greenhouse gases by the end of next year. In order to achieve his goals, the Flow Leader will first drastically reduce the amount of gas generated by his activities, including the production of series and films. Second, Netflix will invest in projects aimed at protecting the planet to offset emissions beyond its control.
A few weeks ago, Netflix unveiled the results for DIMPACT, a measuring tool developed by researchers at the University of Bristol. The study claims that one hour of flow in 2020 releases the equivalent of 100 grams of carbon dioxide into the atmosphere, or the equivalent of 40 minutes of air conditioning.
Realizing that it is lagging behind other tech giants, Netflix decided to take drastic measures to achieve this Reduce your environmental footprint It is in line with the objectives of the Paris Agreement. The agreement, signed by 197 countries, aims to keep the increase in global temperature at a level well below two degrees.
Read also: MPs want to ban autoplay of videos in France
How does Netflix want to reduce greenhouse gas emissions?
Netflix goes first Reducing greenhouse gas emissions resulting from its activities, The American Group announces in a long press release on its website. “Our carbon footprint for 2020 was 1,100,000 metric tons. About half (50%) of this footprint resulted from the physical production of films and series. Netflix says. Hence, production of exclusive series and movies, which is Netflix’s growth engine, is responsible for the bulk of greenhouse gas emissions.
Then we find Office rent and merchandise purchased by Netflix (45% of emissions). The number 1 in broadcasting does not include in its data emissions from transmission over the Internet and electronic devices of its subscribers (TV, smartphone, PC, tablets, etc.). Netflix believes that ISPs and device manufacturers should track these offerings.
After that, the VOD giant will invest in Projects that prevent carbon from entering the atmosphere From the planet. “By the end of 2022, we will add investments in the regeneration of critical natural ecosystems to achieve net zero. These projects, such as restoring grasslands, mangroves and healthy soils, and carbon capture and storage Netflix details, eager to compensate.
“Food trailblazer. Passionate troublemaker. Coffee fanatic. General analyst. Certified creator. Lifelong music expert. Alcohol specialist.”