Metaverse, or the ultimate monetization of human relations

What is the best way to monetize human interactions? This question has always been at the heart of the work of social networks, particularly Facebook.

So far, we’ve found nothing better than building online ecosystems that imitate social interactions in real life, but have the advantage of logging all these virtual exchanges.

By collecting huge amounts of data on Internet users, the owners of these platforms have at their disposal a wealth of information to sell highly profitable personal ads.

But calling Facebook contacts “friends” and offering to reply to their posts with emojis ultimately only reproduce a limited portion of real social interactions. So the question arose: How do we go further?

For Facebook, the answer is straightforward: the metaverse, a virtual world connected to the Internet and accessible via a virtual reality device (here’s a headset built by Oculus, a company that Facebook bought in 2014 for $2 billion). To launch this revolution and To forget the differencesEven the parent company of the social network announced that it did Change his name to Meta.

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With a lot of recoveries (Amazon with TwitchAnd Facebook with Instagram WhatsappAnd Google with YouTubeCopying popular concepts, the strategy of all the major tech companies is to do everything to lock down internet users to their platforms and monetize every minute they spend there.

Metaverse is perfectly in line with this strategy. Instead of increasing the number of websites and apps with different functionality, why not introduce a complete parallel reality? Mark Zuckerberg’s Ambitious Plans: To Use his own words, the metaverse will be The Holy Grail of Social Interactions.

Professional meetings, video games, sports, concerts… the metaverse must bring everything together in one place. If the entrepreneur promises not to embark on this adventure alone and that many other companies will be associated with it, there is no doubt that the biggest winner will be the architect – and cabin – of the entire ecosystem.

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Especially since Meta must continue to collect and resell user data. Deputy reporter Janos Rose, we summarize them as follows: “Despite the name change, Meta remains more faithful than ever to Facebook’s philosophy.”

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