Meta is testing selling virtual items in the metaverse

(San Francisco) Meta (Facebook and Instagram) will allow content creators to sell virtual items to users of Horizon Worlds, its main metaverse platform, according to a press release published Monday.

Posted yesterday at 10:08 PM.

The California group explained: “Someone could for example manufacture and sell accessories to a ‘world’ of fashion or offer paid access to another part of the ‘world’.”

The Metaverse, touted by Meta and other companies as the future of the Internet, consists of a set of parallel universes, accessed primarily through augmented and virtual platforms.

It already exists in a simplified way in the form of video games (Minecraft, Fortnite, Roblox) and social platforms (Horizon Worlds, VRChat), where people come together not only to play, but also to interact and participate in events.

Meta, whose revenue is highly dependent on large-scale targeted advertising, has made its mission to contribute significantly to the emergence of the metaverse and thus take a stand in the next battle for audience attention.

So the social networking giant seeks to attract content creators who are likely to attract new users in turn.

It already created a $10 million fund for creators on Horizon in October, where there are already more than 10,000 different “worlds,” according to the company.

“We are testing today with a handful of creators for feedback, but these tools represent steps toward our long-term vision for metaverse, where creators can earn a living and people can purchase digital goods, services and experiences,” Meta said.

The company also plans to test rewards for creators who achieve certain goals – such as “building worlds where users spend the most time”.

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Meta said these rewards “will be fee-free and fully paid to the creators,” as opposed to revenue from virtual items, which are subject to commission.

Horizon Worlds has more than 300,000 users in the United States and Canada, according to an article published in February by specialist site The Verge.

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