Many countries avoid broadcasting the World Cup matches, and FIFA is worried

FIFA is concerned that many countries have not yet purchased the rights to broadcast the World Cup in Australia and New Zealand this summer.

If Canada is one of those who have already secured the rights, this is not the case for many others, including France, the United Kingdom, Germany and Spain, nations that are very fond of soccer.

Is this a bargaining tactic to lower FIFA’s asking prices? Perhaps, but it will be at the expense of women’s football.

The bid to acquire the rights to broadcast the FIFA Women’s World Cup 2023 in several European markets has so far failed due to a lack of bids recognizing the value of the world’s largest women’s football tournament.FIFA explains.

The International Federation has none No intention to sell the main competition. And sign contracts directly with broadcasters without going through an intermediary agency.

Gianni Infantino, FIFA President

Photo: Getty Images/SIMON MAINA

According to FIFA President Gianni Infantino, the performances are unacceptableKnowing that TV channels We have been pushed to do more for equality.

Equality is already a hot topic in the world of football. Team Canada’s players have recently stepped up to demand better funding for their program.

Broadcasters give us 100 times less than they do at the Men’s World CupMr. Infantino commented during a draw in October, in Auckland.

The stakes are most important for FIFA as revenue generated from television rights to the tournament is reinvested in the development of women’s football in Asia or Africa, according to a source familiar with the matter.

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In Europe, this lack of interest is due above all to the geographical area of ​​the competition, which was organized for the first time in Oceania, and therefore to the time difference, which cools the televisions.

It’s a sport for everyone, we can’t just play in Europe even if it’s more comfortable, we have to develop women’s football everywhere. Oceania is a fascination for China and Japan for exampleinsists a source close to FIFA.

We need youFrance coach Herve Renard fired several times to the media, when he took over in April.

Remember, he succeeded Corinne Deacon on March 30th.

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