(Vancouver) Lush Cosmetics will shut down its social media accounts later this week in an effort to get tech companies to make online platforms more secure.
The British retailer, which sells bath and body products and has a strong presence in Canada, on Monday announced plans to stop posting to its Instagram, Facebook, TikTok and Snapchat accounts by Friday.
The company, which likened social media sites to a “dark and dangerous lane,” said the decision to disable its accounts was aimed at addressing consumers’ mental health issues and there would be no turning back unless the platforms became more secure.
“There is now compelling evidence that we are at risk when we use social media,” Lush co-founder Mark Constantine said in a press release.
“I am not ready to expose my client to this harm,” he added, believing that “the time has come” to act.
Facebook and Instagram declined to comment on Lush’s campaign, while Snapchat and TikTok did not immediately respond to a request from The Canadian Press.
Instead of using social media platforms, Lush will invest in new ways to connect with his clients, and for now, he’s still on Twitter and YouTube.
Lush previously attempted to quit social media in 2019 by only deactivating his UK accounts, but he returned to the platforms at the start of the COVID-19 pandemic.
Lush is once again deactivating its accounts and applying to the 48 countries in which it operates, as its resolve has been “reinforced” by information from whistleblowers who recently exposed the harms young people face as a result of algorithms and “lax regulation.”
In recent months, Facebook whistleblower Frances Haugen has accused the company of prioritizing engagement and user growth over online security.
Documents compiled by a former Facebook IT engineer indicate that the social media giant was aware of the damage its products were causing and did little to mitigate it.
Courtney Radsch, une senior fellow du Center for International Governance Innovation, a déclaré qu’il était difficile de dire à quel point Lush aura du succès avec sa démarche, car il n’a pas publié de liste exploit spécifique de compentnies aux quis social networks.
And getting the platforms to work, she said, is usually a more difficult “long task” because “a few social media platforms have taken the world hostage by turning it into walled gardens where all our communication takes place.”
Companies have already tried to push Facebook to adopt more consumer-friendly policies, but the tech giant has not complied.
For example, Vancouver sportswear companies Lululemon Athletica, Mountain Equipment Co-op, and Arc’teryx removed their paid ads from Facebook in July 2020 as part of the global StopHateForProfit boycott backed by Coca-Cola, Unilever, Honda America, Patagonia, and others.
These companies wanted to boycott Facebook because they believed it had not done enough to block racist, fake, dangerous or white supremacist content from its platform.
StopHateForProfit claims that studies completed since the boycott have found that “no platform has made significant structural changes” and that Facebook has made minimal progress in responding to the coalition’s demands.
So far, no company has joined the Battle of Lash, which could impair the effectiveness of the campaign.
“Companies will be waiting to see what kind of coverage this generates in terms of the free media coverage Lush earns against the ad spending requirement only during the holiday season,” El-Masr said.I Radish.
“And of course, they’ll also want to see the impact on sales and revenue,” she added.
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