Instagram is testing the option to hide “likes” to reduce social pressure

(San Francisco) “ Do you like it or not? “ Such as » ? Instagram has not yet resolved the thorny issue of displaying ‘likes’ under photos and videos, associated with the potential harmful effects of users’ pursuit of validation.

France Media

After several tests where some people no longer see the number of “likes” (“likes”) the content has gathered, the popular Facebook app on Wednesday announced a new experience, where users will decide for themselves what is “best”. With them.

They will be able to “decide to activate the option that works best for them, whether choosing not to see the number of ‘likes’ in other people’s posts, deactivating the ‘likes’ themselves. Or keeping the original experience,” details of the press release.

In 2019, Instagram hid the “ likes ” of a small group of people, but the results were mixed: Some guinea pigs said they felt less pressure, but others missed the cursor, anxious to find out which content worked well and spot trends.

Affected users can no longer see the number of “likes” that were receiving other people’s posts. They can still access the number of “likes” on their posts, but by clicking on a different page.

An Instagram spokesperson said in July 2019: “We are running this experiment because we want users to focus on the photos and videos shared, not on the number of ‘likes’ they collect.” Competition. ”

A 2018 study conducted in the United States by the Pew Research Center showed that 72% of teens in the country use Instagram and nearly 40% of them felt pressured to share content that garnered a lot of “likes” or comments.

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The frantic search for “likes” traps teenagers in a false bubble of perfection “that takes them back with the idea that they are” not up to the task, “as explained to France Presse Michael Stora, psychologist and president of the French Observatory of the Digital Worlds, last October.

This new test, conducted at a global level, should make it possible to “understand whether the fact that giving more control to each user, to build an experience that suits them, helps reduce stress in an appropriate manner,” Instagram concludes.

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