Inside London’s first cashless Amazon grocery store

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Amazon opened its first cashless grocery store outside of the United States in west London on Thursday.

Customers simply scan a QR code on their way to the Amazon Fresh store, then “check out” their grocery store, as their accounts are billed automatically upon checkout.

A number of cameras and sensors on the roof of the store to track customers and their purchases.

The store, on Ealing Broadway, stocks hundreds of private brand products as well as well-known brands and serves as a collection and return point for products purchased online.

Amazon

The store, which is open from 7am to 11am, is the first in the UK, but Amazon is believed to be looking for other locations in Greater London.

Chiropractor Andrew Martin was one of the first clients this morning.

He said, “I just heard about it and had to come off. I use Amazon a lot and it’s a really interesting idea. It’s so weird to be able to come out with merchandise. I hope this doesn’t accidentally lead me to robbing stores in other stores because I’m used to money that goes out automatically.” . “

Inside London’s first cashless Amazon grocery store

Amazon opens a cashless grocery store in London

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Amazon opens a cashless grocery store in London

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Amazon opens a cashless grocery store in London

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Amazon opens a cashless grocery store in London

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Amazon opens a cashless grocery store in London

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Amazon opens a cashless grocery store in London

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Amazon opens a cashless grocery store in London

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Amazon opens a cashless grocery store in London

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Teacher Sarah Wright added, “I live locally so it’s really convenient. It’s so terrifying that he knows what I’ve bought, but it’s so easy, so I think I’ll use it.”

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The stores will be similar to the 20 Amazon Go stores the company operates in the US, but will operate under the Fresh brand it uses for its online grocery business in the UK.

Amazon said the store would be the first of a number of openings planned in London.

Teacher Sarah Wright said she thought it was “extremely terrifying” for the store to know what people had bought.

/ Rachel Burford

Matt Birch, a former Sainsbury CEO who now runs Amazon Fresh Stores UK, told PA that the company has worked to make grocery shopping “as convenient as possible”.

“The goal was just to create a really easy shopping experience for the customers,” he said.

“We understand that UK customers want to shop easily, so we really believe they will appreciate their ability to go in and out with the purchases they need.”

The company said it has also launched a By Amazon line of hundreds of private-branded products for stores.

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