In which European country do people buy the most online?

(ETX Daily Up) — Undeniably marked by the Covid-19 pandemic, e-commerce in the 1920s and 2021 saw an increasingly important place in consumer habits. And in this aspect, the English are the Europeans most comfortable with online trading, before the Dutch.

With a turnover representing 757 billion euros in 2020, Internet consumption in Europe has reached new heights. 10% increase compared to 2019. The new report from Fevad (Confederation of E-Commerce and Distance Selling) gives more accurate figures on the consumption of different countries from Europe. The English are most fond of these new habits, with about 92% of the population making purchases online. Then we find the Dutch (91%), the Danes and the Swiss (90% each).

Eastern European countries seem to be lagging far behind, particularly due to the difficulties in accessing the Internet in these countries. Only 77% of the population of Eastern European countries have an Internet connection. This is much lower than the countries of Central Europe (88%), not to mention the countries of the North and West (96 and 95%). Therefore, Moldova is at the bottom of the ranking (34%), along with Albania (37%) and Ukraine (40%).

France ranks 13th with 78% of online shoppers, behind Finland and just behind Belgium. Compared to last year, France is seeing a 4.67% growth in its e-commerce turnover. This increase allows the hexagon to record 112 billion euros in turnover, far from 236 billion euros in the UK, but ahead of Germany (93.6 billion).

Transparency, information and digital transformation

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To further develop e-commerce, the need for transparency is regularly cited. Marc Levier, managing director of Vivad, sums up consumers’ demands: “We have to work on our transparency towards consumers. It’s important to give consumers choices, so they can make the right decision. And consumers are really in the demand for all this information. They want information about delivery, But it’s also about packaging recycling. Thanks to this, we can provide the right tools for consumers and e-commerce players.”

Digital transformation requires, social networks are a major asset for digitizing content. We learn, for example, that 93% of e-commerce sites display their social networks, especially Facebook in front of Instagram and YouTube. TikTok and Snapchat are rarely represented. The need to digitize e-commerce businesses has become essential to be able to handle the flow of user requests. If France does not show significant delays, we must not pass up the train to risk seeing offers from the rest of Europe outperform the national companies.

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