Published on Thursday, July 20 by Ofcom, the British telecommunications regulatory authority equivalent to Arcam in France. A study About media use in the UK. Based on a panel of more than 5,000 individuals (adults and teenagers) interviewed in two waves between November 2022 and March 2023, it highlights the growing tendency of young audiences to move away from traditional media, including digital media, and learn about social media. Especially on TikTok. For 12-15 year olds, it is now the most used information source (28%), ahead of YouTube (25%) and Instagram (25%). 16-24 year olds also go to social media more often for information (37% compared to 24% of the general population), with Instagram (44%) being the single most used information source, followed by Facebook 33%, Twitter 31% and TikTok 29%.
to remember. The increasing use of social media to access information among younger audiences poses a risk to media whose readership is aging. Some are using video platforms to keep in touch with younger audiences.
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