In Montreal, Moment Factory dreams of being the first multimedia entertainment studio

Like any self-respecting tech company, Moment Factory can only get architects, designers, technicians, producers and sound artists to work in a “cool” atmosphere: the old red brick industrial building, which is located in the neighborhood. Mile-Ex Fashion, in Montreal, has been renovated to house its main office and offices, opening onto a massive common room for work and obligatory co-living.

A space with table football (necessarily), a piano (incongruous for months of silence due to the Covid-19 pandemic), laughing Buddha, green plants in abundance, beer and cider available in the fridge, and on the walls, screens that broadcast psychedelic and charming images to remember the uniqueness of the company: To form, with its 400 employees, the world’s first multimedia entertainment studio.

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Established in 2001 in Montreal, Moment Factory has made a name for itself with some event highlights: Madonna’s performance against a backdrop of stunning visual effects – according to a process known as “VJing”, for these shows. Real-time visuals – during the Super Bowl final in 2012, it was watched by nearly 114 million viewers; 2020 production of a concert for augmented reality by American star Billie Eilish, with a giant spider and the seabed live (the studio is repeating the singer’s new tour experience that began in August); Or the light show that wrapped up the Tokyo Olympics in August.

Long Lasting Formulas

But today, especially in long-term facilities, in the cultural and logistical fields, the Moment factory supports the dynamism of its growth. Après avoir aménagé des installations numériques la gare de Shinjuku à Tokyo, la plaque tournante de transports en commun la plus fréquentée au monde, pourvu, en 2015, le nouveau terminal international de l’aéroport de Los Angeles d’accompagnements vidéo dendé aux passagers leur voyage plus agréable, avec utilisation de données pour délivrer des informations en temps réel sur la météo ou les horaires de vols, le géant montréalais vient de remporter un nouvel appel pourel pourel d’offresm permanent Newark de l’April d’offresm New York (New York).

Since the summer, the facade of Reims Cathedral in turn comes to life under the play of light. The interactive mobile application allows each spectator to deepen his knowledge of the heritage

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