How long are TikTok videos? The platform extends the duration of the short video.
TikTok says it will expand its reach to users around the world, making up to three minutes of videos available. This brings the Shortcut video app a lot closer to traditional videos on platforms like YouTube and Facebook. This move is interesting, given how TikTok has copied over the past couple of years.
Drew Kirchhoff, Product Manager for TikTok, said the longer videos will “pave the way for more storytelling and entertainment on TikTok.” TikTok users are already incorporating many of their videos into storytelling threads. Many users embrace the broken nature of these videos to promote additional parts of their stories that are full of drama.
By increasing the length of short videos, TikTok can also increase the time people spend watching videos.
It’s interesting to see the original product evolve, as Instagram Reels’ cameras still only allow 60-second videos. Will a Reels update in a few weeks or months make his video longer? You don’t need to consult Magic 8 Ball to answer this question if you care about Facebook strategy.
Users who are eligible to start downloading longer TikTok videos will receive an in-app notification. Kirchhoff says the feature is available to select creators and will be rolling out worldwide in the coming weeks.
“With all the ways our society has redefined expression in less than 60 seconds, we’re excited to see how people continue to entertain and inspire in just a few more seconds – and a world of creative potential,” Kirchhoff wrote.
TikTok no longer faces any kind of ban from the US government. Last month, the Biden administration formally rescinded former President Trump’s executive orders to ban TikTok on national security grounds. Instead, President Biden has ordered the US Department of Commerce to investigate requests related to foreign adversaries that could pose a risk to US privacy or national security.
When YouTube first launched, the average video length was about four to five minutes. It’s interesting to see TikTok reach a point where it’s no longer a short video – it’s just watching a video on another platform.
Facebook plans to adopt and rely heavily on Instagram for video. Reels is a hit from the point of view of preventing Instagram users from switching to TikTok. Facebook is also penalizing creators who post their TikTok content on the Instagram Reels platform.