Hotel groups continue to grow in Africa

The Tribute Portfolio laïla resort in the Seychelles, one of the 30 hotels the Marriott group has anticipated in Africa.

Hotel groups make no secret of their ambitions in Africa. Holding the African Hotel Investment Forum in Fairmont Taghazout Bay – a coastal region north of Agadir in Morocco where Hilton recently opened a new resort – has given them the opportunity to prove it once again. For example, Marriott plans to open more than 30 hotels there by the end of 2024.to expand its existing portfolio of nearly 130 hotels in 20 countries.

The world’s leading conglomerate has enjoyed a solid foundation for development in Africa since its acquisition, in 2014, of the Protea Hotel in South Africa. The group had nearly 120 institutions at the time, compared to about sixty today. but attitude Protea Hotels by Marriott It is still notable, particularly in its home country or in Zambia and Nigeria. Building on the limited service mid-range offering, Protea Hotels intends to increase its offering with around ten expected openings by 2024, allowing the brand to enter new markets – Kenya and Angola – and strengthen its network in South Africa, where five new hotels are planned. .

At the same time, the American hotel owner’s expansion plans are moving toward another “select services” brand, Four Points by Sheraton. It already has seven institutions on the continent – including two in Nairobi And one in Dar es Salaam and Kigali and Lagos – , the mid-sized brand expects five new hotels in the next two years. In this context, Four Points by Sheraton plans to make Entry into Uganda, Senegal, Democratic Republic of the Congo and Cape Verde. Parallel to this, a second establishment is planned in Nigeria, the Four Points by Sheraton Ikot Ekpene.

If the Protea and Four Points brands together account for more than half of the future hotels that Marriott anticipates in Africa through 2024, then Marriott also relies on its high-end brands, in particular Delta hotels are set to appear for the first time on the mainland Next year. While this North American brand will see its presence in Europe With many turning over to the UK MarriottThe brand’s premiere will be at the opening of Delta by Marriott Dar es Salaam Oyster Bay.

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Nairobi, Addis Ababa, Kigali: African capitals attract hoteliers

Among the business cities affected by these futuristic projects, Rabat is about to see the emergence of the prestigious Ritz-Carlton hotelAddis Ababa It will host the Westin and Nairobi a JW Marriott. Also in Kenya, this brand will focus for the first time on high-end safaris with a luxury lodge in the Masai Mara park. Because Marriott is also developing its upscale leisure offering with the Tribute Portfolio Resort in the Seychelles, the Autograph Collection in Tanzania and Algeria, and a luxury resort in Morocco, the St. Regis La Bahía Blanca in Tamuda.

Also in Morocco, the Accor Group will inaugurate next December one of these new flagships on the African continent, which is Fairmont Tazi Palace in Tangier. This luxury brand, also expected in Rabat soon, is participating in the expansion of the French group on a continent where Accor is a leading company with its 151 مؤسسات at the current hour.

Fairmont Tazi Palace in Tangiers.
Fairmont Tazi Palace in Tangiers.

Its upscale offering there is supposed to expand in the future with another Fairmont, but also Raffles, both of which are expected in 2024 in the new Egyptian capital under development east of Cairo. Egypt, where Swissotel will soon open its doors in Sharm El Sheikh. from his side, Sofitel is preparing to enhance its offer In 2023 in Morocco, and in Agadir, as in Benin with a hotel in Cotonou, Algeria also in the program for 2024. Nairobi, another leading capital of the continent, will witness the opening of the Pullman Hotel and MGallery in 2023, this boutique brand is also present in Addis Ababa, Ethiopia, in 2024.

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While that Accor plans to open 36 hotels in Africa by the end of 2024The French group can count on its partnership with Kasada, an investment platform dedicated to developing hotels on this continent and jointly supported by the French hotelier and Qatar’s sovereign wealth fund. The investor owns nearly two dozen establishments today, and has several projects in the pipeline, notably the ibis Styles and Mövenpick hotels backed by a convention center in Windhoek, Namibia, or another Mövenpick on hold in Kigali, Rwanda, or even the luxurious Cape Grace Hotel in South Africa, which can come to decorate the display of one of the high-end brands of Accor or the other.

Among other major international groups, Radisson accelerated Its growth in Africa Over the past few years to include about a hundred hotels in operation and under development. His goal now is to reach 150 hotels within the next five years. With 16 openings in recent months – mainly in Ghana, MadagascarEthiopia and Sudan – and another 25 projects were recently secured, Radisson Collection in real dynamism across Africa. These target markets are as much in Francophone as they are in Anglophone Africa, and just as much in South Africa as in Morocco and Egypt in the north of the continent or even in Nigeria, Cameroon, Senegal and Côte d’Ivoire. In this context, the last two registered signatures of the Radisson Group were in Marsa Alam, Egypt, and Radisson in Yaounde, Cameroon. They are scheduled to open their doors in 2024.

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In Casablanca, Radisson will take over the historic Lincoln Hotel to transform it into the luxury Radisson Collection by 2025.

For its part, IHG, which owns about thirty hotels in Africa, intends to do so. Double the supply in the next three to five years. Among the latest developments, the British group has just opened the InterContinental Hotel in Lusaka, the capital of Zambia. Updated after two years of renovation, the hotel offers 106 rooms and 87 suites, a club lounge with four meeting rooms, as well as an MICE space that can accommodate up to 700 people.

At the same time, the British group concluded Franchise agreements in Tanzania and Kenya To merge three hotels into an IHG fold. Among these, Fairview, one of Nairobi’s historic hotels, is about to undergo a major renovation before being operated under one of IHG’s boutique brands. Also in the Kenyan capital, IHG has added to its offering, thanks to these franchise contracts, the Holiday Inn Nairobi Two Rivers Mall.

This 171-room hotel is located in an entertainment complex in the Gigiri district, convenient for business trips due to its proximity to the representations of the United Nations or the many companies located in this residential area. Also mostly business people, but in Tanzania this time the Crowne Plaza Dar es Salaam is In the central business district It is the main capital of the country and offers 148 rooms, as well as three meeting rooms for business travelers.

InterContinental Lusaka, Zambia.

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