Natan’s international momentum continues at the heart of the iconic store, by fusing luxury family with an international vision.
Invited to the summer of 2021 and on the occasion of the 170th anniversary of the Parisian department store, the Belgian brand Natan returns in the winter of 2022, propelled by the growth of this exceptional edition, on the designer’s floor.
For this new season, Natan, Maison à Tradition Couture, has an expanded space to develop her visual presence. The identity of this new angle: sharp, elegant and contemporary. Starting in September, Natan unveils the shapes and colors of the graphic installations in line with the natural colors of Le Bon Marché Rive Gauche’s winter décor. An elegant, simple scenography in sober colors cherished at home, showcasing volumes reinvented with cross-knots.
Starting this fall, the masculine and feminine take on androgynous suits with ultra-flat jackets and pleated pants. Natan’s creator, Edouard Vermeulen, has developed sets of large sleeves, with varying lengths and “balloon” effects cinched at the wrists. Styles resist the cold, with neo-impressionist prints and big checks.
Thus, the key word for winter is size: from baggy pants to “new look” dresses with a narrow waist. Vegan leather bodysuits infuse the ensemble’s physical vibe, while designs in the overall jeans tone down the fresh-rock vibe.
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