On Thursday, Google announced its intention to open its first physical store in New York this year, which should allow the California giant to develop its pawns in competition with Apple in the consumer electronics space.
The store, which will be called the Google Store, will open this summer in the Chelsea area, where there are already large offices that Google employees frequent.
“Customers will be able to browse the Google Store and buy a wide range of products made by Google, from Pixel phones to Nest products and Fitbit devices to Pixelbooks and more,” Google Vice President Jason Rosenthal said in a blog post.
“They will also be able to shop online at GoogleStore.com and receive their orders from the store,” he said.
The announcement comes as the search engine giant looks to rival Apple in selling computers, from smartphones to thermostats and smoke detectors.
Google also wants to leverage connected item sales for the Fitbit physical brand, which it bought in November 2019.
“The new Google Store is an important step in our product strategy to deliver the most beneficial Google experience anywhere, anytime,” said Rosenthal.
Through its global network of Apple stores, which includes more than 500 stores in 25 countries, the Apple brand sells a large portion of the iPhone, iPad and MacBook in stores.
On the other hand, last year Microsoft announced the permanent closure of almost all of its stores, and most of its sales are now taking place online.