Hide these “likes” that I don’t know how to see: This will soon be possible on Facebook and Instagram, giving users the option to hide the number of “hearts” without settling the debate about the potentially harmful effects of seeking validation on social networks.
Users of the two Facebook group platforms will have the option to deactivate the display of the number of “likes” under all displayed content in their feed, thus responding – or not – without being influenced by the opinion of others. They can also comment this popularity indicator for the photos and messages they post online.
“There is the consumer side who read and see the content, and the sharing side,” Adam Mosseri, president of Instagram, said at a news conference. “You can control on both sides.”
It will always be possible to find out who gave a “heart” to any content – thus counting manually.
“Good Guys, Bad Guys, and Gangs”
The frenzied search for “likes” worries many psychologists around the world, especially with regard to adolescent mental health. Many of them are exposed daily, often without hindsight, to a completely stylized or artificial vision of their environment and those around them. Not to mention the dangers of online harassment.
“Bad things happen on Instagram, we see them,” Mr. Mosseri admitted. “One billion people [sur l’application]We have all of humanity: the good guys, the bad guys, the bad guys. “
He added, “It is our responsibility to amplify the good and reduce the bad as much as possible.”
But the social media giant didn’t finally decide to delete the “likes” account, because research conducted since 2019 on test groups was not conclusive one way or the other, according to the San Francisco-based company.
“The creators were so divided,” Adam Moseri said. “Young creative people in general were more concerned because they were trying to determine what interests their audience. […] Already established influencers were more open to this idea, as they less need to prove their worth. “
The new option does not change the process of the algorithm that selects which messages appear in custom chat threads.
The system predicts which content is most likely to interest each user based on many criteria, including the number of “likes,” their tastes, habits, etc.