ABU DHABI, February 13th, 2021 (WAM) – The successful arrival of Hope’s probe into Mars orbit has received international media coverage, as #ArabsToMars is leading trends with 2.7 billion posts worldwide.
This historic mission marked the entry of the Arab world into the global space race and the status of the United Arab Emirates as the first Arab country and the fifth in the world to reach Mars.
Major news agencies such as CNN, BBC, Euronews, France24, Reuters, AFP, The New York Times, The Guardian, Washington Post, The Observer and The Independent followed this historic event.
The Emirates Mars mission has also appeared in science publications and websites including New Scientist, phys.org and CNET.
Global media coverage reflected live conversations on social media and reached more than 56,000 tweets and comments.
The mission collected more than 12,000 media reports, 75% of which were from regional and global media, and 25% were local media outlets.
Minister of Cabinet Affairs Muhammad Al-Gergawi said: “The wide media coverage of the Hope Mars probe reflects the importance of the historical event to the world as a milestone in the inspiring history of the UAE.” In creating a better future for humanity. “
Al Gergawi pointed out that “The Journey of the Hope Probe reflects the broader journey of the United Arab Emirates. The challenges that the mission team faced in achieving the dream of realization during the six years reflects the challenges that the UAE faced in its journey as a nation. Making the impossible possible.”
The head of the UAE government media office, Saeed Al-Attar, said, “The information that we provided in coordination with various local media reflects the vital role that the media plays as a basic pillar shared by the history of the Emirates, the world.”
The UAE Government Media Office provided the necessary logistical and informational support to journalists and content makers across the country. Al-Attar welcomed international media coverage, saying: “In the context of reporting on the successful arrival of the Hope probe on Mars, the international media shed light on the role of the UAE in leading the space industry in the region and the role of young talents in the country. A qualitative leap in the knowledge industry in the Arab world.”
He pointed out that the unprecedented media coverage of the Emirates Mission to Mars confirms the role of the UAE Government Media Office as the official body for media coordination that ensures the provision of accurate and reliable information on vital media projects for the state.
Local, regional and global media conducted 430 interviews with team members and directors of the Emirates Mars Exploration Company.
World-famous experts and scientists pursued the pioneering project, including Egyptian-American astronomer Farouk El-Baz, American astrophysicist Neil deGrasse Tyson and celebrated life coach Tony Robbins.
To ensure the provision of accurate and up-to-date scientific information on the UAE mission to Mars, the UAE Government Media Office held four media roundtables: three before the probe reached orbit, the red planet, and one after the success of the event. The media roundtables provided 160 journalists from 90 local, regional and international media outlets with numbers, updates and updated information on the progress of Emirates Airlines’ mission to Mars.
On the day of the arrival of the investigation, February 9, 2021, the UAE Government Media Office held an event at Burj Park in Dubai following the arrival of the Hope Probe live, with the presence of 221 journalists from 131 media. Burj Khalifa shot off from the stunning lights and glasses that marked the different stages of the Probe of Hope’s journey, leading to the historic announcement of its success in reaching the orbit of the Red Planet.
The next day, the UAE Government Media Office held a press conference at the Mohammed bin Rashid Space Center to inform journalists of the next steps in the scientific mission of the probe.
Six regional and international webinars were held before the lander reached Mars to share knowledge between scientists and space experts.
Experts from Egypt, Saudi Arabia, the United Arab Emirates and Jordan joined the discussions, sharing the experience of the United Arab Emirates during the Al-Amal spacecraft flight and discussing new space technologies. Three international webinars were organized with the American-Emirati Business Council, the Emirates Society (UK) along with the Science Museum in London, and a webinar from the Laboratory of Atmospheric and Space Physics (LASP).
Translation: Mervat Mahmoud.
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