Emirates News Agency – Mohammed bin Rashid begins the second season of the world’s most wonderful winter

Dubai, December 15, 2021 (WAM) – His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, today launched the second season of the World’s Greatest Winter campaign. This year’s edition was launched at a special event at the Expo 2020 Dubai site, and will cover last year’s campaign and cover domestic and foreign tourism.

The inauguration ceremony took place in the presence of His Highness Lieutenant-General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, and His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, Mohammed bin. Abdullah Al Gergawi, Minister of Cabinet Affairs, and Dr. Ahmed Belhoul Al Falasi, Minister of State for Entrepreneurship and Small and Medium Enterprises, along with ministers and other officials of local and federal tourism authorities.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, in a series of tweets on his official account, said: “Today we launched the second season of the campaign, the most wonderful winter in the world, in cooperation with federal agencies and local tourism departments, which enhances the position of the United Arab Emirates. A one-stop destination, as we emphasized in 50 Principles.”

Then he tweeted: “The main target audience of the campaign is local and family, with the aim of bringing our families together in our beautiful homeland. We want families in Dubai and Abu Dhabi to benefit from Ras Al Khaimah and Fujairah. And that is to discover families from other emirates Abu Dhabi and Dubai. Everyone should enjoy the Emirates.” .

Sheikh Mohammed pointed out that the winter of the Emirates is as pure as the souls of the people of the homeland, noting that “the most wonderful winter in the world is found in the most beautiful country in the world among the world’s kindest people.”

He added, “Tourism in the United Arab Emirates has experienced the fastest recovery in the world. The seven emirates are rich in history, geography, nature, urban architecture and society. Archaeological sites, cultural centers, Emirati historical monuments and nature reserves offer visitors a comprehensive experience.”

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The UAE Government Media Office is implementing the second season of the “Wonderful Winter in the World” campaign, in cooperation with the Ministry of Economy and the relevant tourism and cultural agencies. It is the largest campaign of its kind that will highlight the diversity of attractions and entertainment in the United Arab Emirates, the beauty of its landscapes and the hospitality of its people. It will be held from December 15, 2021 to the end of January 2022 in order to familiarize residents and international tourists with the activities that winter has to offer in the UAE.

This year, the World’s Coolest Winter campaign is an open invitation to all citizens and residents, as well as visitors to the UAE, to capture their best experiences, adventures and unforgettable moments in different parts of the country, bring them to life and share them on digital platforms. We hope that this will result in inspiring content of photos and videos about UAE tourism, entertainment experiences, cultural events and fun adventures, highlighting not only the diversity of the country but also its safety and effective measures taken against COVID-19. The campaign also opens the door for influencers and celebrities from all over the country, the Arab region, and around the world to offer the best tourist attractions to millions of followers.

The human element essential, this year’s edition of the “World’s Coolest Winter” campaign celebrates the human element in every visit to the UAE, which is at the core of its position as a sought-after global tourist destination with a relaxed and friendly atmosphere. Which is reflected in the values ​​of tolerance, inclusion and respect for every visitor, regardless of their origin.

At the local and global levels, the “Wonderful Winter in the World” campaign is expanding this year to target international visitors, showcasing the country’s main tourism and leisure destinations, nature, culture, heritage, history, architecture, and landmarks, and highlighting what distinguishes the tourist. Experience in each of the seven Emirates. The campaign is also accompanied by the establishment of many exclusive promotions for the campaign by tourism establishments, hotels, shops and restaurants.

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The tourism sector in the United Arab Emirates in numbers The United Arab Emirates achieved a tourist occupancy rate in hotels and tourist facilities that reached 64% between January and October 2021. The United Arab Emirates outperformed the top 10 tourist destinations in the world such as the United States, which reached an average of 58%, China (54%), Great Britain (50%), Turkey (49%), France (44%), Mexico (43%)), Spain (40%), Italy (37%), Germany (33%) and Thailand ( 21%).

In the first half of 2021, hotel and tourism establishments attracted about 8.3 million guests, an increase of 15% over the first half of last year. During the same comparison period, the number of hotel nights spent by guests was about 35 million, an increase of 30%, and the average guest stay increased to 4.1 nights, with a growth rate of 12.5%. This was accompanied by a 31% growth in the revenues of hotel establishments, reaching 11.3 billion dirhams. The share of domestic tourism has reached more than 30% of the total hotel guests.

Global data website Statista predicts that the UAE will attract more than 31 million tourists annually by 2025, and that the travel and tourism sector will contribute AED 280.6 billion to the UAE’s GDP by 2028.

Unique tourist attractions The unique tourist offer of the United Arab Emirates includes a wide range of activities: ecological and sustainable tourism, which allows visitors from all over the world to visit nature reserves, oases, mountains, beaches and islands of the Emirates, desert tourism, with safaris, sand surfing and oases in Amid the dunes, beach tourism, with water sports and snorkeling options, and mountain, with hiking, biking, climbing and kayaking activities.

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There is also thriving adventure tourism, which includes diving, skydiving, paragliding and other exciting, daring and challenging sports. The country’s cultural and heritage offer includes various historical and heritage sites and museums, while tourism for major festivals and celebrations includes Expo 2020 Dubai, the largest humanitarian event of its kind in the world, along with artistic, musical and recreational activities. Finally, shopping tourism offers visitors shopping festivals, deals and discounts in different regions of the country.

During the mild winter, the UAE also offers an ideal destination for the MICE sector (meetings and incentives for conferences and exhibitions), as well as resources for health and medical tourism, providing visitors from all over the world with the opportunity to benefit the world. – High-end health services as well as recovery during the winter with fresh air and moderate temperature.

Global goals The “Wonderful Winter in the World” campaign brings together all the tourism and promotional efforts and initiatives of the United Arab Emirates, in coordination and integration with various institutions and competent authorities at the local and federal levels, to stimulate domestic tourism. Throughout the country, in addition to foreign tourism to attract tourists from all over the world, especially countries with severe winters. The campaign urges all entities and institutions operating in the tourism sector in the country to develop and present a competitive, distinguished and diversified tourism product that meets the expectations and interests of the various internal and external tourists.

The campaign also highlights the most important natural, cultural, heritage, historical and urban areas in the country, and highlights the uniqueness of each of the seven emirates in the country.

The campaign emphasizes the welcome and hospitality that can be found in the Emirates, making people everywhere feel comfortable, relaxed and at home.

Translation: Jihan Fawzy.


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