Disney + increases its price and attacks Netflix directly

Its aggressive pricing was buggy with launch measures, leaving no doubt. Disney announced Tuesday that it will increase the price of its subscription in Switzerland, Germany and Austria – France in particular – starting February 23. The video stream would go from 9.90 to 12.90 francs, or 129 francs via a one-year commitment.

I set off in the first hours of semi-containment, March 24, 2020Thus the audiovisual giant’s service is close to the price of Netflix. To justify this, he points out Treasure: Money recently purchased from Disney TV (ABC production) as well as from 20th Century, FX and Searchlight, Fox’s independent film division. Starting next Tuesday, with “Star” enabled, those who are still confined and confined will be able to watch tons of movies and series. “Star” is introduced as new channel, such as Pixar, National Geographic, etc.

Also read: The Internet series war begins

Hundreds of movies and series

Fans will have something to admire. For a while, at least. Movies like TitanicAnd the Red lineAnd the Pretty woman, The Rocky horror pictures display, The Kingsman, Groups Planet of the Apes or alienAnd the a curse And Associates, The Works of Wes Anderson, Biography Hitchcock

In their presentation, the group’s directors in Germanic countries focused mainly on the series – and not surprisingly, because these have the mission to retain subscribers. There will be 230 or 13,000 episodes. What to dive into are, among other things, integrals Grey’s AnatomyAnd the Desperate HousewivesAnd the LostAnd the Sons of AnarchyAnd the the walking DeadAnd the AtlantaAnd the Anonymous filesAnd the 24 hours flat or scandal

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Also read: Disney, a galaxy launched against Netflix

Netflix in the viewfinder

For Netflix, the attack proved dangerous. The money that Disney made, particularly through the purchase of the Fox catalog, is huge. The first Star basket is just the beginning of a commercially powerful, large release. However, in showcasing the various broadcast sites, the box is the first argument for loyalty. Even on Netflix and its prestigious series, the most consumed products remain those of the heritage. With its new offering, this time Disney really opens the online video war.

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