Characters celebrate success stories on the continent and favor collaborations to bridge the cultural divide – Matin Libre

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• Youssou N’Dour, Member of the Star Committee at “UBA Africa Conversations 2022”
United Bank of Africa (UBA) Plc celebrated this year’s Africa Day in celebration of African Unity with the 4th annual UBA Africa Conversations, an event held at the Tony Elumelu Amphitheater at the group’s headquarters. UBA in Lagos on Tuesday, May 24, 2022.
The UBA Africa Talks began in May 2019 as a pioneering initiative in a series of Africa Day celebrations. The talks provide a platform for African and global audiences to connect with global thought leaders in the private and public sectors, in their efforts on the continent, in an effort to change the narrative in South Africa. Ruin to success.
The theme for this year’s edition was “The Importance of Reflecting Our African Culture in International Success Stories” and highlights the massive shift in cultural influence of Africa – from Afrobeat to African films; Major African fashion brands and African authors; Leisure and culture. The African continent is making a positive impact on a global scale.
Welcoming panel members and guests to the event, UBA Deputy General Manager Oliver Alouba said that as an African bank, UBA continues to be at the forefront of supporting businesses across the continent. “Out of Africa UBA Africa was created,” he noted. “UBA has invested heavily in Africa. We are in 20 African countries and 4 countries outside Africa. Our goal has always been to drive investment in Africa, through talks like this.”
As always, UBA brought together a rich and diverse panel including legendary African musician and songwriter, Youssou Madjiguin N’Dour, who gave the keynote address at the event, speaking about the need for collaboration to advance the continent. Young people in Africa ask a lot of questions and we have to listen to them and see how together we can be a solution for Africa. We have to understand that there is a lot to do on this continent.” The Senegalese music star concluded, “Together, we can make it happen.”
Meanwhile, the Namibian High Commissioner to Nigeria, Ambassador Humphrey Desmond Jaispe, spoke about how globalization has benefited Africa. “Of course there are still gaps, there are still many things about Africa that are not known, and I believe that culture and the arts can help reveal them to the general public,” he said. He added that the entry of UBA as an African bank in the USA is a perfect example of this fact.
Steve Iorindi, former Lagos State Tourism Commissioner, who also participated in the session, noted that editing media and digital content helps improve African narratives. “As Africans, we have reached a point where no one can denigrate African culture anymore. Indeed, there is still a gap, but we are closing it.
The African Movie Academy Award-winning Ghanaian actress, Lydia Forson, who welcomed UBA’s contribution to changing the African narrative, shared how African culture is now widely accepted around the world.
“It is great to see a bank like UBA at the forefront of promoting Africa. Now the world can see us more, because we are starting to tell our stories ourselves.”
On his part, Kenneth Eze, a talented young fashion designer, said the continent has huge untapped potential.
“Africa is our home and our culture, and we must do everything to preserve our culture,” he said.
Journalist Laila Salami Johnson, who moderated the session, emphasized that “our creativity is truly putting Africa on the map.”
Africa Day has been celebrated on 25 May every year since 1963 on the African continent and around the world. This day was established by the Organization of African Unity to celebrate the unity, diversity and beauty of Africa and its people. UBA, one of Africa’s leading financial services institutions, with an African presence spanning across 20 African and global countries in the USA, UK, UAE and France, is fully committed to uniting Africa and continues to lead the narrative for African development, growth and unity.
About UBA Group
United Bank for Africa Plc is a leading pan-African financial institution, providing banking services to more than twenty-five million customers, through more than 1,000 business offices and customer touch points, in 20 African countries. With a presence in New York, London and Paris and operating license in Dubai, UBA connects people and businesses across Africa through retail and business banking, payments and transactions, innovative cross-border remittances, trade finance and ancillary banking services. UBA is the World Bank of Africa.

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