Burgundy wine: small harvest but record sales

Posted on Oct 11, 2021, 11:56 AMUpdated: Oct 11, 2021 11:57 AM

At the beginning of October, between Beaune and Morseaux, where the Professional Bureau of Burgundy Wine (BIVB) organized its traditional press conference on back to school, the harvest was over. This year, they’re back to their usual dates after being introduced to August in previous years. But 2021 was also marked by frosts that had a strong impact on volumes, and the joint branch, which just launched a survey of 400 farms, fears a 50% drop, after the 2020 harvest, from 1.56 million. hectoliter. “The yield should be between 750,000 to 900,000 hectoliters,” said François Labette, vice president of BIVB. “In terms of quality, we go back to the more classic Burgundy classic, a vintage from the end of September, with nice things on white and fruit, and a nice red color, in keeping with 2014, which will undoubtedly require a bit of aging.”

In this context of climate change, the professional organization continues its research on ways to protect vineyards from frost and adapt to global warming, with a technical budget ranging from 1.4 million euros in 2020 to 2 million in 2021.

+26.2% in exports

But during the business, sales rose. “We can get excited, it’s global and it affects all markets,” notes Fredrik Drohen, president of BIVB. In supermarkets (50% of Burgundy sales in France), while French wines increased by 1.8% in volume and 7.2% in value in the first half of 2021, Burgundy wines still showed an increase of 17.2% in volume and 22.1 % in sales – after 2020, it rose 5.6 and 6.9%, respectively.

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This improvement also relates to sales at wine merchants and restaurants and is more pronounced for exports (+22.1% in volume and +26.2% in sales), led by the US, ahead of the UK and then Japan, Canada and Belgium. “We offer the best value for money,” says BIVB to explain these offerings.

However, the possibility of small volumes for the classic nerve entrapment for 2021, and players in this sector will have to meticulously manage their inventory, is estimated at two years. “Will this be enough to make a subscriber if the demand is still very strong?” asks Francois Labette.

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