Bugatti expands its presence in the UK with a new showroom in Manchester

French luxury brand Bugatti, which is establishing a new physical presence in the UK by opening a new showroom in Manchester.

The Bugatti Manchester showroom and customer service workshop embody the magical personality of the French city of Molsheim – the brand’s home for more than a century – to create a unique experience for its customers and visitors. This showroom is the first in the UK and the second in Europe to feature the new Bugatti visual identity, and thus represents the latest development in Bugatti’s pursuit of perfection, not only in engineering and design, but also in service and expertise.

The world’s fastest and most luxurious Grand Touring, the Chiron Super Sport, is designed for longitudinal dynamics and for the maximum width of the “Bugatti Performance Spectrum”. The Chiron Super Sport, instantly recognizable by its “long” body, is distinguished by its aerodynamic performance and efficiency. The latest engineering and development has increased the body of the car by about 25 cm to improve airflow over the aft, dramatically reducing drag to enable breakout speeds. Featuring a redesigned version of the iconic W16 engine, the Chiron Super Sport generates 1,600 horsepower, with a top speed of 440 km/h, making it the fastest production vehicle Bugatti has ever built.

Bugatti Manchester joins Bugatti London – led by HR Owen Group – to represent the brand in the UK. These two groups of dealers are known worldwide for their commitment to customer service, innovation in sales and the owner experience, providing an unparalleled customer journey worthy of the Bugatti name.

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