British band Muse’s upcoming album will be released in a limited edition on NFT Serenade

Will of the People, the ninth studio album by popular rock band Muse, will be released on August 26 as NFT and set to be the first ever to hit the charts in the UK and Australia.

Founded in 2014, Muse won the NME Award for Best British Group in 2007, 2010 and 2011, the MTV Europe Music Award for Best Performance on the World Stage in 2019, and the Grammy Award for Best Rock Album in 2011 and 2016, among many other awards.

Back in 2020, Muse also worked with the Dapper Lab’s CryptoKitties project to create digital holdings. “Will of the People” will be sold through Serenade, the “eco-friendly” platform that helps artists take advantage of the NFT boom.

Muse has always had a huge appetite for innovation and pushing the boundaries of how we deliver music to fans, so using this technology to elevate their new album experience made a lot of sense.said Max Shand, CEO of Serenade.

According to the Serenade websiteThe platform uses a Polygon layer 2 solution to instrument NFTs. The company calls Polygon’s Proof-of-Stake (PoS) mechanism “More efficientFrom the current Proof of Work (PoW) Ethereum consensus algorithm.

All Serenade NFTs are hit on [chaîne] Polygon, because we value its affordability and environmental friendlinessChand said. “At Serenade, we charge gas on behalf of all our users – artists and fans – because we want to replicate the frictionless shopping experience that today’s customers are accustomed to, and Polygon allows us to do so at scale.

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The standout feature of Serenade is that the platform does not require users to create a crypto wallet before purchasing an NFT, and people can use debit and credit cards to purchase NFTs on the site. Users can also use Bitcoin or Ethereum wallets linked to Coinbase.

As Shand further explains, when a fan signs up for Serenade, the platform automatically creates a digital wallet on their behalf using Web3’s infrastructure authentication solution, Web3Auth.

The fan then has the option to store the NFT in their Serenade collection or transfer it to an external wallet of their choice.Serenade CEO said.

The first NFT album to hit the chart

The Official Charts Corporation (OCC), which operates the UK’s top 40 official charts, Make NFT albums eligible for charts In April this year, when the British indie rock band Amazon Released a digital NFT collection, limited to 100 copies.

However, it was a departure”Contain NFT content“In the form of never-before-seen motion pictures captured at a defining moment in the band’s past, rather than a standalone release.

According to the GuardianMuse’s upcoming NFT album is limited to 1,000 copies worldwide and will be available in both NFT and limited edition formats.

For a $24.50 purchase, fans will receive a downloadable copy of the album as high-resolution FLAC files showing the digital signatures of Muse members. In addition, the names of each of the 1,000 buyers will be permanently included in the list of associated buyers.

According to Martin Talbot, managing director of the OCC, Muse’s release did not force an update to the OCC’s charter eligibility rules, as it became the first NFT album to meet entry criteria, and Serenade was approved as a digital retailer.

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There has been a lot of hype around NFTs being the future of music, the future of entertainment, and the future of propertyTalbot told the Guardian.

And this seems to be just the beginning of a new and exciting journey.

Following Muse’s release on August 26, we will work with a number of emerging and creative artists to use the digital compression format to release albums, EPs, and songs to the masses, with a focus on music.‘” said Shand, adding that Serenade would also considerThe joys of unlocking rewards and burning names [des fans] In the history of the record forever“.

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