Black-owned cinema born of the Covid pandemic intends to survive

The Covid-19 pandemic has radically changed the business landscape of small businesses in the United States, boosting some while crushing others.

For Ayana Morris and Siree Morris, this presented an opportunity: they co-founded Newark Moonlight Cinema. But even though vaccinations have caused some people to return to their pre-Covid habits, Morrises told CNBC that they plan to grow their small business.

Pop-Up Theatre, one of the few black-owned theaters in the country, offers classic and cult films with concentration On the show African American filmmakers and actors. moonlight cinema Received more than 20,000 cars at its inaugural location in 2020. It is taking advantage of pandemic distancing protocols even as theaters and entertainment venues get back on their feet with vaccines now widely available in the United States.

“We are able to allow our clients to naturally take social distancing…you can be with the people who are already in quarantine, and you feel comfortable with the people you live with,” Ayanna Morris said. “You get in your car and have a great movie watching experience.”

Morris, who appeared on “The Exchange” on Wednesday, said they plan to expand the cinema’s outdoor entertainment experience by adding more movies, spin-offs, and improving sound. waiver company.

Moonlight Cinema, which has several sponsors including Amazon and Prudential, operates Wednesday through Sunday through October 31. It shows movies on two 800-square-foot screens showing different movies simultaneously, with audio transmitted over each car’s radio.

Ayanna Morris said she would like to see the car cinema experience “evolve” beyond Covid.

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“I know theaters are one thing, and drivers are one,” she said. “I think the beautiful mix of indoor and outdoor experiences is the smart way to go in the 21st century.”

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