The Qatar-based broadcaster provides live and on-demand coverage of the inaugural triathlon event.
- The contract covers 24 countries across the Middle East and North Africa
- PTO adds rights agreements with Foxtel in Australia, Fuji TV in Japan and Sky NZ
Professional triathletes (PTO) and BeIN Sports have reached an agreement with the Qatar-based broadcaster to broadcast live coverage of the Collins Cup this month in the United States and Canada, as well as 24 countries in the Middle East and North Africa (MENA) region. .
The multi-regional partnership, which also includes on-demand coverage, will see beIN broadcast the full seven-hour broadcast of the inaugural event, which will take place on August 28 in Samorin, Slovakia.
BeIN also gained access to a one-hour program highlighting the race and a two-part documentary from PTO called “Beyond Human,” which follows the journeys of triple star Lionel Sanders, Sebastian Kenley and Heather Jackson (pictured above) in their quest for victory.
“We are delighted to be able to work with beIN Sports in the Middle East, North Africa, the United States and Canada to show the Collins Cup live as well as the behind-the-scenes documentary,” said Tim Godfrey, Marketing Director of BeIN Sports. PTO. .
A BN Media Group spokesperson added: “The Collins Cup will be great entertainment for triathlon fans, so we are pleased to offer this unique competition to our subscribers in the US, Canada and across the Middle East and North Africa.
PTO has already announced several Collins Cup broadcast deals, including with Foxtel in Australia, Fuji TV in Japan and Sky New Zealand.
The addition of BeIN to the broadcaster’s list follows the announcement that Zwift has been signed as an official partner for the virtual training and Collins Cup event. As part of the deal, the virtual training platform will host “The Collins Cup Tri Series by Zwift,” a four-week digital activation to help publicize the event.
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