NSBama will contribute to the social initiatives of the National Basketball Association in Africa, including programs and partnerships that support gender equality and economic inclusion.
He will own a minority of the company’s shares. He plans to invest in youth-focused and leadership programs in Africa, through a foundation bearing his name.
NBA Africa is responsible for league activities on the continent, including the Basketball Africa League (BAL), which held its inaugural season in May with 12 of the best clubs from 12 different countries.
NBA Africa wants to contribute to the development of young basketball players through programs such as NBA Jr. and Basketball Without Borders (BWB) Africa and NBA Academy Africa.
“The National Basketball Association has always been a great ambassador for the United States, using the sport to create connections around the world,” Obama said.
“By investing in communities, promoting gender equality and cultivating our love of basketball, I believe NBA Africa can make a difference for many young Africans.”
Dikembe Mutombo, Grant Hill, Junior Bridgeman, Luol Deng, Ian Mahinmi and Joakim Noah are among the NBA Africa investors.
“We have an ambitious plan and the addition of President Obama helps give Africa its rightful place on the world stage,” said Victor Williams, President and CEO of the National Basketball Association for Africa.
The NBA has been linked to Africa for several decades and opened its headquarters in Johannesburg in 2010.
“Evil thinker. Music scholar. Hipster-friendly communicator. Bacon geek. Amateur internet enthusiast. Introvert.”