See a lot of AirPods and watches on the street? The latest figures from IDC show how Apple is dominating these markets.
AirPods // Source: Omid Armin on Unsplash
In the wearables market, IDC mixes a little of everything: connected watches and bracelets, as well as headphones and headphones. The market grew by 28.4% in 2020, with 444.7 million units sold.
Although it never sold a lot of connected watches and headphones, we still note that the market for connected bracelets declined by 17.8% during the quarter and represented only 11.5% of the total merchandise sold. Devices AudiologyWhich includes earphones and headphones, it is the largest category of devices Wearable At 64.2%, followed by watches at 24.1%.
5 Best Seller Wearables Q4 2020 // Source: IDC
In all cases, the lights are green for Apple. Thanks to the Watch and AirPods, the American brand dominates an impressive market share.
36.2% market share of Apple at the end of 2020
On the connected watch side, an IDC study shows that Apple Watch shipments increased by 45% year-on-year, thanks to the broad range: Apple Watch Series 3 Apple Watch Series 6 And the Apple Watch SE.
In relation to the category ” Audiology Which includes AirPods, AirPods Pro And the AirPods Max, IDC says sales are up 22% year-over-year.
In total, IDC analysts estimate that Apple has sold 55.6 million products Wearable In the fourth quarter of 2020, compared to 43.7 million in the fourth quarter of 2019. This represents an overall growth of 27% and It gives Apple 36.2% of the total market Wearable. Apple’s two competitors are Xiaomi and Samsung, which sold 13.5 million and 13 million units in the quarter respectively. Huawei ranks third ahead of Samsung if we look at the whole of 2020.
Top 5 wearable sellers of 2020 vs 2019 // Source: IDC
We’ll also notice the Fitbit breakdown, While Google acquired the company.
According to a specialist Apple analyst, Ming-Chi Kuo, Apple could have sold about 90 million AirPods in 2020, and he expects that number to drop to around 78 million by 2021. The AirPods Max impact should be on this. Market, forecasts that only 1 million units will be sold during the whole of 2021.
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