(New York) Total sales in the United States during the two-day Amazon Prime Day advertising campaign were $ 11 billion, according to data released Wednesday by the Adobe Digital Economy Index.
This amount increased by 6.1% compared to last year’s receipts, which took place in two days on “Prime Day”.
Adobe reported $ 5.6 billion in revenue on Monday and $ 5.4 billion on Tuesday.
The increase in revenue “indicates that there is a basic need for online shopping as consumers anticipate a return to normalcy, despite relatively low discounts in most segments,” said Taylor Schreiner, director of Adobe Digital Intelligence.
Amazon did not release sales figures during its annual sales activity, but the Seattle company hailed it as “the best two-day period for Amazon’s third-party retailers, almost all small and medium-sized businesses. Medium-sized.”
The Prime subscription service, which provides access to fast and free shipping for many products and series and movies, has over 200 million members worldwide.
According to Amazon, Prime subscribers in 20 countries have purchased more than 250 million products in total.
The most popular types include DIY kits, cosmetics, food items, baby products and electronics.
Among the best-selling products, the Rumba-branded robot vacuum, a Curie coffee maker, tops the list with vitamin candies and tooth whitening strips.
Many associations and professional firms, for their part, resisted the worst hellish pace in the group’s warehouses, especially during the sales period.
“Food trailblazer. Passionate troublemaker. Coffee fanatic. General analyst. Certified creator. Lifelong music expert. Alcohol specialist.”