Amazon becomes the official sponsor of the TikTok Book Club

The TikTok Book Club logo now has a small caption, ” Offered by Amazon Books “.commitment to the American giant that is part of his campaign.” This feeling of reading awaits(This feeling of reading awaits you.)

As part of this partnership, Amazon has created emojis for “brokerThe TikTok #Bookclub. Custom stickers have also been developed. To use it, you have to search for it on @amazonbooks, in the posters.

Tweet embed #ad ♬ What was once – her

Between boycott and big money

Lisa de Meyer, Director of Amazon Books UK explains:The mission of our team at Amazon is to inspire reading and celebrate books of all kinds and ways of reading. We’re excited to support the #BookTok community’s love of reading and offer new visual ways to express that sentiment.»

A convergence taking place while Amazon is currently being boycotted by several prominent Tiktokers, our reports Mashable Asia. In a campaign titled #PeopleOverPrime, 70 creators pledged to “Blocking Amazon from monetizing one of the world’s largest social media platformsor tiktok.

Tweet embed Who do you want to sign the pledge? #people_main # Gunsvorici ♬ original sound – Dr. Civi

Through this digital book club, a new book is highlighted each month, providing a phenomenal presentation of the work and its author. After Jane Austen and her novelPersuade(Translated into French by Jean-Yves Coty) Author Paulo Babalola and its text,honey and spicespublished by Headline, which will be reviewed in the app’s newly created space for literature lovers.

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Babalola who also shared his recommendations for reading Amazon Editors Choice, a few weeks ago…

The hashtag #BookTok, with 65 billion views to date – according to the platform – is a huge strike force, especially for book sales around the world. For James Stafford, Head of Partnerships and Community at TikTok, “BookTok has become a truly global phenomenon, with a profound impact on the literary universe“.

Tweet embed Swing your checklist #poktok #bookmark #bookmark # reading #reader ♬ Chopin Nocturne No. 2 Piano Mono – Moshimo sound design

Read: TikTok and Instagram reveal the most beautiful bookstore in Brazil

In a few years, TikTok has revolutionized the cultural sector on a global scale. More oriented towards entertainment than socialization, the platform is conducive to purchasing, and has enabled publishers to find new audiences.

The effectiveness of the hashtag selling books will come from the spread of common sentiment: #Booktok, on the other hand, will fish, like TikTok in general, in conveying complex information. Sexy, instant, no rationalization, all in seconds.

Image credits: Daniel X. O’Neil (CC BY-SA 2.0)

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