A deal worth 8 million euros to develop the “untapped potential” of the English Premier League

The British Basketball Association (BBL) and US investment firm 777 Partners have reached a deal worth 7 million pounds, or 8.20 million euros, to essentially transform the league.

It is a new step towards the development of basketball in Great Britain. Its first division, the British Basketball League (BBL), announced on Monday that a Miami-based investment firm had invested £7m for a 45% stake in the league. English basketball must be affected at all levels, from the appointment of a new chief executive to the desire to develop the infrastructure, from the game to the training of referees.

“To say we are delighted to welcome 777 Partners, as passionate investors who share our vision, is an understatement. We could not be happier because, thanks to this significant influx of capital, we are now able to accelerate the great ambitions of the Association and unleash the huge untapped potential of basketball in this country Basketball is a sport unique in its ability to overcome cultural, societal and economic divides and in its ability to engage with a young and diverse audience.So there is tremendous potential to increase the impact of our professional league,” said Sir Rodney Walker, president of the British Football Association.

A godsend for basketball, which according to a 2019 study is the second most played team sport in the UK, with a quarter of teenagers playing ball at least twice a month and 47% of participants coming from a non-white background, the highest percentage in basketball. All sports across the channel.

Photo: BBL

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